February 9, 2022

Beringia Launches BERINGIA PILSNER

Bozeman MT - Febraury 9, 2022 /OUTDOOR SPORTSWIRE/ - Beringia, the premium Bozeman-based gear and apparel brand, today announced the launch of BERINGIA PILS, a multi-year beverage collaboration in partnership with the New Hokkaido Beverage Co. The Beringia label was born from a desire to bring together global mountain expertise...

February 8, 2022

Slingshot Sports names Verde Brand Communications as Agency of Record

HOOD RIVER, Ore. (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Slingshot Sports, industry-bending creators and developers of watersports equipment, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its story as a brand and promote the growth of the sports of Wing Surfing and...

February 8, 2022

GCI Outdoor Partners with Outdoors Empowered Network (OEN) to Help Improve and Increase Outdoor Accessibility

HIGGANUM, Conn. (February 8,  2022) /OUTDOOR SPORTSWIRE/ - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announces an exciting new partnership with Outdoors Empowered Network (OEN) for 2022. Outdoors Empowered Network is a national network of community-led, youth-centered outdoor education groups that are dedicated to increasing...

February 8, 2022

Krimson Klover Promotes Victoire Dumont to VP of Sales

Media Release — Boulder, Colorado (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President of Sales. Victoire has been with Krimson Klover for three years, previously serving as Director...

February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /OUTDOOR SPORTSWIRE/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Idea Ranch Welcomes Tyler Pearce as PR Director

TULSA, Okla. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ - Idea Ranch expands their Public Relations department with the hiring of Tyler Pearce as Public Relations Director. Pearce has a proven track record of building robust PR presence for top-tier national brands. Pearce’s experience in media relations, public relations, marketing and management...

February 8, 2022

Jack Wolfskin Appoints Matthew Jung as General Manager of China

Idstein, Germany (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Jack Wolfskin, a globally leading manufacturer of sustainably designed performance apparel, footwear and equipment, has appointed Matthew Jung as its new General Manager of China. Jung has served in executive roles in the Asian Pacific market for nearly 25 years and will...

February 8, 2022

K2-MDV Holdings to Become “Elevate Outdoor Collective” Effective Immediately

February 8, 2022 (Seattle, WA) /OUTDOOR SPORTSWIRE/ - K2-MDV Holdings announced today that, effective immediately, Elevate Outdoor Collective is the new name for the parent company of all K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe...

February 7, 2022

Vail Resorts Sold a Record Number of Passes. Now, Their Ski Areas Are Facing a Logistical Nightmare.

Thanks to the price cut, and to an impressive portfolio of 40 resorts worldwide, Vail sold 2.1 million pre-purchased tickets and season passes for 2021–22, a 76 percent jump over 2019–20 figures. As a result, earnings jumped 30 percent from fiscal year 2020 to fiscal year 2021. Outside Online

February 4, 2022

GORE-TEX Brand Announces Expanded ‘Outerwear On Demand’ Garment Rental Program for Winter Snowsports Enthusiasts

ELKTON, Md. (February 4, 2022) /OUTDOOR SPORTSWIRE/ - For decades, the GORE-TEX brand has offered consumers the most protective, performance-oriented fabrics on the market for snowsports and other outdoor activities. Via the brand’s new Outerwear on Demand garment rental program, snowsports enthusiasts now have convenient access to GORE-TEX snowsports apparel...