January 18, 2022

Erem Begins Search for Desert-Loving Adventurers

HENDERSON, Nev. - Jan. 18, 2022 - EremTM is in search of inspiring, outdoor adventurers with an affinity for the desert to join its 2022 ambassador crew. Co-founded and led by a fourth-generation bootmaker from the family that started Timberland, Erem is the first outdoor brand designed from the ground...

January 18, 2022

Atomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski

Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals, creative and design for Atomic’s global freeride and freeski product categories. The announcement comes on...

January 18, 2022

Mountain Hardwear Promotes Sablle Scheppmann to Director of Sales

Richmond, Calif. /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced Sablle Scheppmann as the brand’s new Director of Sales. Having held the role of Mountain Hardwear’s national sales manager for the past three and half years, Scheppmann brings leadership...

January 17, 2022

“We Live to Discover” – Jack Wolfskin Presents Strategic Brand Repositioning

Idstein, Germany (January 17, 2022)  /OUTDOOR SPORTSWIRE/ - The leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, presents its new strategic brand direction under CEO Richard Collier with the fall / winter 2022 collection. At the heart of this direction is the new claim “We Live to...

January 14, 2022

Evo spends $17.5 million on land for new Seattle development project

Evo this week announced its purchase of a new retail site in downtown Seattle, Wash. The project, dubbed “Campus Seattle,” will expand on an existing evo store and adjacent skatepark, rock climbing gym, and 23,000 square feet of office space to create a full city block of mixed-use retail, sporting,...

January 14, 2022

Vail Resorts Reports Downbeat Start to Snow Season

One of the snow industry’s largest customer, Vail Resorts, reported a downbeat start to the North American season due to lack of snow and the rise of the Omicron Covid variant. Vail Resorts operates a wide range of well-known resorts and regional ski areas including Vail, Beaver Creek, Breckenridge, Keystone,...

January 13, 2022

Here’s How Much the Nike Logo Is Actually Worth After It Was Purchased for $35 Nearly 50 Years Ago

How Much Is the Nike Logo Worth? Some say the logo is worth the net worth of the Nike brand, valuing it as a more than $30 billion image. Footwear News

January 13, 2022

Floyd’s of Leadville Introduces Immunity Tincture

Leadville, CO - /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd's of Leadville is expanding its line with the new Immunity CBD Tincture that infuses the wellness properties of CBD and trusted, natural herbs, extracts, and vitamins. Immunity CBD Tincture Oil contains THC-free CBD blends that delivers wellness into your...

January 13, 2022

Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’

PARK CITY, Utah (Jan. 13, 2022)  /OUTDOOR SPORTSWIRE/ - Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to launch Whitespace, his new active lifestyle brand inspired by the freedom to create and find...

January 12, 2022

Arc’teryx Closes 2021 With 21 Global Retail Openings

NORTH VANCOUVER, Canada, January 12, 2022 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, opened 21 stores internationally in the past 12 months. In addition to brand stores carrying the complete collection of Arc’teryx apparel and equipment, Arc’teryx celebrated the first ReBird...