January 12, 2022

REI Co-Op Building State-Of-The-Art Distribution Center in Lebanon, Tennessee That Prioritizes The Employee Experience, Environmental Impact and Community Connections

National specialty outdoor retailer REI Co-op today announced that it is building a distribution center in Lebanon, Tennessee to support its continued growth on the East Coast and in the Midwest and South. Expected to open in fall 2023, the building and its operations will proactively address the employee experience, community engagement...

January 11, 2022

Evo Acquires Rhythm Japan

 evo, the outdoor retail and experiences brand, today announced Rhythm Japan, a world-class retail, rental, and experiences company, and Oyuki, the winter essentials brand, will join the evo community. evo will become the parent company, owning 100% of the Japanese business, with the existing Rhythm Japan shareholders becoming part owners of evo....

January 11, 2022

How Gucci Is Investing In Physical Retail This Year With The North Face Pop-Ups + New American Dream Shop

Gucci is investing in its brick-and-mortar strategy this year. The Italian luxury brand has unveiled plans for a brand-new series of pop-ups dedicated to the second chapter of its collaboration with The North Face. The newest phase of the partnership sees a special cross-category collection for men and women comprising of...

January 11, 2022

Vail Resorts Disavows Recruitment Email, Park City Ski Patrol Moves Toward Strike

Park City ski patrollers have threatened to strike against parent company Vail Resorts since summer 2020. Union members overwhelmingly voted to move toward a work stoppage after an email that Vail called ‘unauthorized’ recently leaked. Gear Junkie

January 11, 2022

VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®

DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022....

January 11, 2022

MacNeill Pride Group Continues Transformation; Rebrands as Gathr Outdoors

BRENTWOOD, Tenn. [Jan. 11, 2022] /OUTDOOR SPORTSWIRE/ - MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, is rebranding to Gathr Outdoors to better reflect its mission and the industries within which it operates. Gathr Outdoors is a portfolio company of Centre Partners. Gathr...

January 11, 2022

Costa Sunglasses names John Acosta Vice President of Marketing

DAYTONA BEACH, Fla. (January 11, 2022) /OUTDOOR SPORTSWIRE/ - Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /OUTDOOR SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 11, 2022

National Park Trust Unveils Free ParkPassport App 2.0

Washington, D.C. (January 11, 2022)  /OUTDOOR SPORTSWIRE/ - National Park Trust, a nonprofit organization dedicated to preserving parks today and creating park stewards for tomorrow,  announced the launch of its free ParkPassport 2.0 app. The enhanced app helps users create memorable park experiences with a robust database to find, explore...

January 10, 2022

Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado

CARBONDALE, COLO. (January 10, 2022) /OUTDOOR SPORTSWIRE/ - Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado. This is Crazy’s first brick and mortar presence in the United...