February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /OUTDOOR SPORTSWIRE/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Idea Ranch Welcomes Tyler Pearce as PR Director

TULSA, Okla. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ - Idea Ranch expands their Public Relations department with the hiring of Tyler Pearce as Public Relations Director. Pearce has a proven track record of building robust PR presence for top-tier national brands. Pearce’s experience in media relations, public relations, marketing and management...

February 8, 2022

Jack Wolfskin Appoints Matthew Jung as General Manager of China

Idstein, Germany (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Jack Wolfskin, a globally leading manufacturer of sustainably designed performance apparel, footwear and equipment, has appointed Matthew Jung as its new General Manager of China. Jung has served in executive roles in the Asian Pacific market for nearly 25 years and will...

February 8, 2022

K2-MDV Holdings to Become “Elevate Outdoor Collective” Effective Immediately

February 8, 2022 (Seattle, WA) /OUTDOOR SPORTSWIRE/ - K2-MDV Holdings announced today that, effective immediately, Elevate Outdoor Collective is the new name for the parent company of all K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe...

February 7, 2022

Vail Resorts Sold a Record Number of Passes. Now, Their Ski Areas Are Facing a Logistical Nightmare.

Thanks to the price cut, and to an impressive portfolio of 40 resorts worldwide, Vail sold 2.1 million pre-purchased tickets and season passes for 2021–22, a 76 percent jump over 2019–20 figures. As a result, earnings jumped 30 percent from fiscal year 2020 to fiscal year 2021. Outside Online

February 4, 2022

GORE-TEX Brand Announces Expanded ‘Outerwear On Demand’ Garment Rental Program for Winter Snowsports Enthusiasts

ELKTON, Md. (February 4, 2022) /OUTDOOR SPORTSWIRE/ - For decades, the GORE-TEX brand has offered consumers the most protective, performance-oriented fabrics on the market for snowsports and other outdoor activities. Via the brand’s new Outerwear on Demand garment rental program, snowsports enthusiasts now have convenient access to GORE-TEX snowsports apparel...

February 3, 2022

Arc’teryx Names Chris Tham Chief Financial Officer

NORTH VANCOUVER, Canada, February 3, 2022 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, a global design leader in technical high-performance outerwear and equipment, today announced that Chris Tham has been named the Company’s first-ever Chief Financial Officer, a newly-created role reporting directly to Arc'teryx CEO Stuart Haselden. The appointment is effective February...

February 3, 2022

Maine Fly Company Sets Hook with Darby Communications

Yarmouth, ME -- Feb 3, 2022 /OUTDOOR SPORTSWIRE/ - Maine Fly Company, manufacturer of small batch fly fishing rods, has retained Asheville, NC-based Darby Communications as its PR agency of record. Effective immediately, Darby Communications will work with Maine Fly Company to introduce their lineup of unique small batch and...

February 3, 2022

Hoka and Ugg Help Deckers Deliver Its Largest Quarter Ever

Deckers Brands delivered its largest quarter in history for the third quarter of 2022 despite ongoing supply chain issues and a slowdown in its Sanuk and Koolaburra brands. The footwear conglomerate – which also owns Hoka, Ugg, and Teva – reported a revenue increase of 10.2% to $1.188 billion in...

February 3, 2022

GoPro’s Q4 Revenues Expand 8 Percent

Profits at GoPro, Inc. increased 8.2 percent in the fourth quarter on a 9 percent revenue gain. “In 2021 GoPro navigated a challenging business environment, and thrived,” said Nicholas Woodman, GoPro’s founder and CEO. “We successfully launched innovative new hardware, software and subscription offerings and leveraged the first full-year of...