September 24, 2024

THOR Reports $2.53B in Q4 Net Sales

THOR Industries announced financial results for its fourth fiscal quarter ended July 31, 2024. Consolidated net sales were $2.53 billion in the fourth quarter of fiscal 2024, compared to $2.74 billion for the fourth quarter of fiscal 2023. Consolidated gross profit margin for the fourth quarter of fiscal 2024 was 15.8%,...

September 24, 2024

True North Brand Group and Spartan Forge Strategic Partnership to Elevate Brand Engagement

HINGHAM, MA. /OUTDOOR SPORTSWIRE/ –True North Brand Group, Inc., is thrilled to announce a strategic partnership with Spartan, the global lifestyle brand renowned for its unparalleled energy in endurance sports. This collaboration aims to enable more brands to connect with Spartan's unique, active, and influential audience. Spartan embodies a tangible...

September 24, 2024

Helinox Hires Courtney Matthews as Vice President of Marketing, North America

BERKELEY, Calif. - September 24, 2024 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today announces the hiring of Courtney Matthews as Vice President of Marketing, Helinox North America. Matthews joins Helinox with decades of experience in the outdoor industry spanning brand marketing, go-to-market...

September 24, 2024

Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market

ÅRE, Sweden (September 24 , 2024)/OUTDOOR SPORTSWIRE/ – Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall...

September 24, 2024

The Change Climate Project Announces the launch of its 2025 Certification Standard and ‘The Climate Label’ at Climate Week NYC

San Francisco, CA (September 24, 2024) /OUTDOOR SPORTSWIRE/ - The Change Climate Project (TCCP) today announced the launch of the 2025 version of its certification Standard, and debuted The Climate Label, a major evolution of the nonprofit’s established climate action certification program. Since 2019, TCCP has motivated thousands of businesses...

September 24, 2024

Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant

Sun Valley, ID (September 24, 2024) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever synthetic down pieces, the Payette Collection, and a new technical pant for cold weather adventures,...

September 23, 2024

Escapod off-road trailers retains Verde Brand Communications to lead public relations efforts

COALVILLE, Utah. (Sept. 23, 2024) /OUTDOOR SPORTSWIRE/ - Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation...

September 23, 2024

Outdoor Industry Association Welcomes Jaclyn Levy as New Senior Director of Advocacy and Government Affairs

BOULDER, CO (September 23, 2024) /OUTDOOR SPORTSWIRE/ - A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs. A seasoned public policy leader, Levy brings...

September 23, 2024

Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste

Louisville, CO. (September 23, 2024) /OUTDOOR SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...

September 23, 2024

Outdoor Sportsman Group Publishing Sees Growth in Print Readership Driven by Young Adult Males

DENVER (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Outdoor Sportsman Group (OSG) recently reports notable growth across its print properties, primarily driven by the young adult male demographic. According to the latest 2024 MRI Spring Doublebase report, OSG’s MRI Reported Print Group, shows our male audience posting an increase of two...