January 21, 2022

Gear Aid Inc. Acquires HEROCLIP®

Founded and invented by Mina Yoo in 2014, Lulabop has sold over 1 million units of the patented HEROCLIP® worldwide. With the completion of the acquisition, the versatile, trail ready HEROCLIP® strengthens the fast-growing line of GEAR AID® Adventure Tools™.   Outdoor Industry

January 20, 2022

Outdoor Prolink Professionals Donate Over $84,000 Throughout 2021

BOULDER, Colo. (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members  give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving...

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /OUTDOOR SPORTSWIRE/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

iROCKER Paddles Forward with Backbone Media

Jacksonville, Fla. (Jan. 20, 2022) iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of record, Backbone will help drive brand awareness to reach a new and wider audience. Since...

January 20, 2022

Introducing Suunto’s Lightest GPS Watch with 100 Hours of Battery Life – The Suunto 5 Peak

HELSINKI (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Suunto, a global leader in sports watches, dive computers, and precision instruments, announces the release of the Suunto 5, the brand’s lightest weight GPS watch with up to 100 hours of GPS battery. Building on the success of the recently released Suunto 9...

January 20, 2022

HEST Continues to Dream Big, Announces Team Growth and New Partnership with 1% for the Planet

SEATTLE (Jan. 20, 2022) /OUTDOOR SPORTSWIRE/ - Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to...

January 19, 2022

Outdoor Research Launches OR Pro™

Seattle, Wash. /OUTDOOR SPORTSWIRE/ - Outdoor Research, LLC (OR), a leading brand in outdoor and tactical gear, announced that the company will rebrand its existing and future tactical line and its expanding working professionals product line under the name OR Pro™. The Seattle-based brand made this announcement at the annual...

January 19, 2022

Grassroots Outdoor Alliance reports 2021 growth of 29% at specialty independent outdoor retail

ASHEVILLE, NC (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, this week released sales data showing a significant uptick in holiday season sales as well as a record setting two years of sales increases. In comparison to...

January 19, 2022

Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply

STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college...

January 19, 2022

prAna Launches New CO2 Reducing Cold-Weather Active Collection for Fall/Winter 2022

Carlsbad, CA – January 19, 2022 /OUTDOOR SPORTSWIRE/ - prAna, leader in sustainable, outdoor apparel, announced today that it is launching a new cold-weather active collection for Fall/Winter 2022. The new Alpine Air series and Insulo Stretch Hooded Jackets utilize PrimaLoft® P.U.R.E Black technology which reduces carbon emissions by 70%...