December 1, 2021

REI Co-op announces new chief commercial officer; two senior leader promotions

SEATTLE, Dec. 1, 2021 -- REI Co-op announced today it has hired its first chief commercial officer and is promoting two executives to new leadership positions. Cameron Janes joins the co-op January 3, 2022 as senior vice president, chief commercial officer. Kelley Hall and Vivienne Long have been promoted to executive vice president, chief financial officer, and senior vice president,...

December 1, 2021

SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs

Park City, Utah (December 1, 2021)  /OUTDOOR SPORTSWIRE/ - As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs. The report shows that between 2016...

December 1, 2021

prAna’s Responsible Packaging Movement Inspires Over 100 Brands to Commit to Reduce Packaging Waste

Carlsbad, CA – December 1, 2021 /OUTDOOR SPORTSWIRE/ - prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that its Responsible Packaging Movement (RPM) has reached a significant milestone with over 100 brands joining the movement. The additions of partners such as Sephora,...

December 1, 2021

Clarus Acquires MAXTRAX, the Market Leader in Vehicle Recovery and Extraction Track for the Overland and Off-Road Market

SALT LAKE CITY – December 1, 2021 /OUTDOOR SPORTSWIRE/ - Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based MAXTRAX® (“MAXTRAX”), the market leader in producing the best overlanding and off-road vehicle recovery and extraction...

November 30, 2021

Industrial Revolution Taps Perpetual Motion Northwest to Expand Sales Team

Seattle, WA – November 30, 2021 /OUTDOOR SPORTSWIRE/ - Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Perpetual Motion Northwest to expand their sales team in the Pacific Northwest. The rep group will cover all Industrial Revolution (IR) brands in Washington, Oregon,...

November 30, 2021

Erem Names Jax Mariash Mustafa Vice President of Marketing

HENDERSON, Nev. - Nov. 30, 2021 /OUTDOOR SPORTSWIRE/ - Today, Erem announced the appointment of Jax Mariash Mustafa as its Vice President of Marketing. Co-founded and led by a fourth-generation bootmaker from the family that started Timberland, Erem is the first outdoor brand designed from the ground up for desert...

November 29, 2021

Osprey Announces Plans to Sell Business to Helen of Troy

Cortez, Colo. (November 29, 2021) /OUTDOOR SPORTSWIRE/ - Today, Osprey, the leader in creating top-quality innovative carry solutions, announced it has entered into a binding agreement to be acquired by Helen of Troy (NASDAQ: HELE). Osprey designs the highest performing and longest lasting technical packs for outdoor, travel and everyday...

November 23, 2021

Outdoor Prolink Welcomes New Brand Partners in 2021

BOULDER, CO. (November 23, 2021) /OUTDOOR SPORTSWIRE/ - Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have been added to Outdoor Prolink’s brand network: Base Medical, Blackstrap, Bobo's Oat Bars, Crazy Creek,...

November 23, 2021

Guidesly Partners with Backbone Media for Public Relations

Nov. TK, 2021 (BOSTON, MA) /OUTDOOR SPORTSWIRE/ - Guidesly, the first platform connecting a network of trusted guides to the world’s anglers, has enlisted Backbone Media as its public relations agency of record. Established in 2020, Guidesly provides hard-working fishing guides with an all-inclusive solution for booking, billing, and marketing,...

November 23, 2021

Grateful Dead And Nixon Collaborate On Limited Edition Collection Of Bags, Watches, And Watchbands

CARLSBAD, Calif., (Holiday, 2021) – The dead is in the details, and that holds true for the new collaboration between the Grateful Dead and Nixon. To close out 2021, the two have joined forces to create a limited-edition collection of timepieces, bags, and replacement watchbands using the band's iconic art. The first...