October 5, 2021

Evo Acquires Backcountry Lodge in British Columbia

Industry retailer evo announced this morning that it is expanding its hospitality business by acquiring the Journeyman Lodge in British Columbia. Journeyman Lodge is located 90 minutes north of Vancouver and 20 minutes south of Whistler Village. The 5,000-squre-foot lodge accommodates 24 guests and is surrounded by thousands of miles...

October 5, 2021

Outdoor industry stocks suffer setbacks in Q3

Snarled supply chains have done more than slow the movement of outdoor goods around the globe. They’ve also stalled public companies’ stock growth. In the third quarter, congested ports stymied the skyrocketing demand for outdoor products and caused the share prices of outdoor-focused publicly traded corporations to suffer as well....

October 5, 2021

Polartec® Announces Launch of Family Album

(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...

October 4, 2021

360 Adventure Collective Announces Dates for 2022 Paddlesports Experience

Asheville, NC — October 4, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events to sales reps and retailers for over 40 years, has secured dates for its 2022 Southeast Paddlesports Experience at the U.S. National Whitewater Center in Charlotte, North Carolina. The event,...

October 4, 2021

Outdoor Research Grows Leadership Team with New VP of Finance

SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance support for OR’s strategic growth initiatives and ongoing financial stewardship of the brand. Robbins brings...

October 4, 2021

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing

AUSTIN, Texas – Oct.4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas has quickly established itself as a leader in both quality craftsmanship and unmatchable value in...

October 4, 2021

Solo Brands, Inc. Files Registration Statement for Initial Public Offering

Solo Brands, Inc., owner of the popular Solo Stove, Chubbies, Oru Kayak, and Isle paddleboard brands, announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. The number of shares to be offered...

October 4, 2021

Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship

October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...

October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

New YETI ad blasts billionaire space race led by Elon Musk, Jeff Bezos

Go outside. That’s the message behind YETI’s new billboard sending rockets full of shade at billionaires like Elon Musk. The Austin-based company posted a bright new billboard outside its downtown Austin storefront. The message sends waves reading — “See Space. Save Billions.” The ad shows a tent along a mountainside,...