January 30, 2025

mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear

MAMMOTH LAKES, Calif. — January 30, 2025 /OUTDOOR SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated...

January 30, 2025

Bison Coolers Featured in Google’s ‘50 States, 50 Stories’ Super Bowl Ad Campaign

Fort Worth, Texas - January 30, 2025 /OUTDOOR SPORTSWIRE/ - Bison Coolers, an American-made cooler company based in Texas, tells its story of entrepreneurship, growth and success through a 30-second spot in Google’s ‘50 States, 50 Stories’ Super Bowl ad campaign. Google’s campaign highlights how small businesses are using AI...

January 30, 2025

Wilderness Exchange Reopens as Black Diamond Wilderness Exchange

[Denver, CO] – January 30, 2025 /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, a global leader in mountain sports gear, is proud to officially announce the grand reopening of Wilderness Exchange as Black Diamond Wilderness Exchange. The overhaul marks the evolution of an iconic independent outdoor retailer into a new kind...

January 29, 2025

VF Corp. Beats Expectations in Q3 with Wholesale Growth

VF Corp. beat its estimates in the third quarter, with revenue growth at The North Face and Timberland, while Vans and Dickies showed more signs of improvement. The results were driven by better-than-expected DTC revenue, which decreased 3% year-over-year. Wholesale sales grew by 8%, with increased wholesale re-orders and fewer...

January 29, 2025

Eldora Mountain Ski & Snowboard Club Launches New Youth Skimo Program

(Boulder, Colo., January 29, 2025) /OUTDOOR SPORTSWIRE/ - Eldora Mountain Ski & Snowboard Club (EMSC), in partnership with Boulder Skimo, is thrilled to announce the launch of its Youth Skimo Program, a first-of-its-kind initiative designed to introduce kids and teens to the exciting world of ski mountaineering. Running from early...

January 29, 2025

Verde Brand Communications Takes the Wheel for Rossmönster Adventure Truck and Van PR Efforts

BOULDER, Colo. (January 29, 2025) /OUTDOOR SPORTSWIRE/ — Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and...

January 29, 2025

Outdoor Industry Leaders Launch Open-Source Tool to Decarbonize Textile Mills

BOULDER, CO [Wednesday, January 29, 2025] /OUTDOOR SPORTSWIRE/ — Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly introduce the Textile Heating Electrification Tool, an innovative open-source resource designed to help textile mills reduce emissions by transitioning to...

January 29, 2025

Mountain House Teams Up with Darby Communications

Albany, OR (January 29, 2025) /OUTDOOR SPORTSWIRE/ -  Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will...

January 29, 2025

Pedego Partners with Vvolt to Expand Ebike Offerings

FOUNTAIN VALLEY, Calif. – January 29, 2025 /OUTDOOR SPORTSWIRE/ – Pedego Electric Bikes (https://pedegoelectricbikes.com) one of the most trusted names in electric bikes, today announces a new strategic partnership with Vvolt, a Portland-based brand known for stylish and low-maintenance electric bikes. The partnership marks the first time an alternative full-line...

January 28, 2025

Geartrade celebrates record-setting 2024, fueled by shifting mindset of consumers and brands

SALT LAKE CITY, UTAH (January 28,2025) /OUTDOOR SPORTSWIRE/ – In the five years since a new family ownership group took the reins of the platform, Geartrade has also grown revenue by 8x, and established itself as the premier resale marketplace for outdoor gear and apparel. The successful growth is a...