September 15, 2021

Jack Wolfskin Partners with Public Lands, DICK’S Sporting Goods’ New Outdoor Store Concept

Park City, UT /OUTDOOR SPORTSWIRE/ — Jack Wolfskin, a globally recognized outdoor brand centered on sustainability, environmental protection, and inclusivity, is proud to announce a partnership with Public Lands, a new outdoor specialty store concept from DICK’S Sporting Goods. The new retail locations are designed to provide consumers with an immersive...

September 15, 2021

Salt Life Launches Extensive Charter Captains Directory

Columbus, Ga. /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, launches its Charter Captains Directory featuring over 100 captains across the globe. The Charter Captains Directory connects individuals and groups looking to plan their dream day on the water with saltwater captains...

September 15, 2021

REVEAL Global Media Conference to Connect Brands and Media from Sea Otter Classic

BOULDER, Colo. /OUTDOOR SPORTSWIRE/ REVEAL Global Media Conference, an event series designed to connect the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces that REVEAL BIKE will be held at The Sea Otter Classic 2021, the leading bike...

September 14, 2021

Supply Side, Shipping And SUP Sales Soar But Inventory Low

With the pandemic leading to growth in participation in paddlesports, no category has seen more uptick than stand-up paddleboards (SUP), especially inflatables. But while they require a modicum of balance to use, those in the business are also trying to find their footing dealing with complications in production, distribution and...

September 14, 2021

Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes

PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their mission to...

September 13, 2021

Retiring its racist name, historic Squaw Valley resort will become Palisades Tahoe

The historic Squaw Valley ski resort near Lake Tahoe will be renamed Palisades Tahoe after its owners determined that the term “squaw” was offensive to Indigenous women. The new name — meaning steep, high cliffs — is a reference to the sheer granite faces and chutes around the resort. The...

September 13, 2021

onX Hunt Teams Up with DeerCast to Help Hunters Find More Success this Season

Missoula, Mont.–September 13, 2021 - onX Hunt, the leading hunting GPS app in the industry, today announced a partnership with Drury Outdoors DeerCast, a revolutionary app for whitetail hunters that helps predict deer movement. As part of its Elite Benefits Program, onX Elite members now have free access to DeerCast...

September 13, 2021

Living Life to the Fullest: LIVSN Designs Introduces “Well Worn Life” Video Series

BENTONVILLE, Ark. - September 13, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, introduces episode one of Well Worn Life, a video series that captures the passion and thoughtfulness of inspiring individuals who live and...

September 13, 2021

The Best Job in the World? Uncharted Society Taps Ross Robinson for Epic Role

Valcourt, Quebec, Canada, Sept. 13, 2021 – Uncharted Society appoints Ross Robinson to lead adventures, a dream job that will take him to incredible Uncharted Society experiences across the United States over the next six months. The team chose Robinson from over 2,000 passionate applicants for the one-of-a-kind position with...

September 12, 2021

Vista Outdoor Acquires Foresight Sports For $474M

The deal is slated to close in FY 2022 Q3, but Vista Outdoor expects the transaction to immediately be included in earnings reports, estimating Foresight Sports’ 2021 net sales will reach $100 million. Foresight Sports manufactures golf performance analysis, entertainment, and game enhancement technologies, producing launch monitors, simulators, performance software,...