September 9, 2021

Kitsbow Welcomes New Bike Shop to the Old Fort Ride House

OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...

September 9, 2021

Backcountry Appoints Girish Satya Global Chief Financial Officer

PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...

September 9, 2021

Lolë Teams Up with Backbone Media to Lead US Market Push

MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...

September 9, 2021

Backcountry Access joins Outdoor Industry Association Climate Action Corps

Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...

September 9, 2021

Warren Miller Entertainment to Debut 72nd Feature Film This Fall

Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...

September 8, 2021

Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm

The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits. This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space...

September 8, 2021

Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 are postponed until 2022. The resurgence of the COVID-19 virus and the ongoing...

September 8, 2021

Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN

September 8, 2021

Darby Communications Spices Up Client Roster

Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the...

September 8, 2021

Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact

Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...