October 4, 2021

Outdoor Research Grows Leadership Team with New VP of Finance

SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance support for OR’s strategic growth initiatives and ongoing financial stewardship of the brand. Robbins brings...

October 4, 2021

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing

AUSTIN, Texas – Oct.4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas has quickly established itself as a leader in both quality craftsmanship and unmatchable value in...

October 4, 2021

Solo Brands, Inc. Files Registration Statement for Initial Public Offering

Solo Brands, Inc., owner of the popular Solo Stove, Chubbies, Oru Kayak, and Isle paddleboard brands, announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. The number of shares to be offered...

October 4, 2021

Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship

October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...

October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

New YETI ad blasts billionaire space race led by Elon Musk, Jeff Bezos

Go outside. That’s the message behind YETI’s new billboard sending rockets full of shade at billionaires like Elon Musk. The Austin-based company posted a bright new billboard outside its downtown Austin storefront. The message sends waves reading — “See Space. Save Billions.” The ad shows a tent along a mountainside,...

September 30, 2021

MANTRA Labs Announces Formation of Medical Advisory Board in Partnership with Sleep Performance Institute

AUSTIN, Tex. - SEPTEMBER 29, 2021 - MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces the formation of their medical advisory board in partnership with the Sleep Performance Institute (SPI) with the appointment of the co-founders, Michael Howell, MD...

September 30, 2021

MDV Sports moves into new offices and adds to its Regional Service Technician team

Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three miles from its previous office, will house all of Marker Dalbello Völkl sales, marketing and...

September 30, 2021

Oboz Footwear hits 4 million tree mark with Trees for the Future

Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees...

September 29, 2021

Farm to Summit Turns Unwanted Produce Into Very Much Wanted Camp Food

Farm to Summit makes dehydrated food from upcycled, locally-grown produce. Their business model: to create gourmet meals for bikepackers, backpackers, and other people who spend time in the backcountry while also reducing food waste and resource use. Read more about the founders on Adventure Journal.