August 31, 2021

How tech is transforming the outdoor industry

ehind the scenes in the outdoor industry, technology is ever-present and increasingly powerful. Are you up to speed on the latest developments? OBJ

August 31, 2021

OvareVentures Expands Retail Presence with Purchase of Kenver, Ltd.

(August 31, Los Angeles, CA) — OvareVentures is expanding its retail presence and adding to its outdoor portfolio with the purchase of Massachusetts-based Kenver, Ltd., a sportswear boutique and outdoor retail hub with a storied history. Founded in 1959 by the late sportsman and skier Ken Vermeulen, Kenver specializes in...

August 31, 2021

Filson x Helinox Collection Captures the Colors and Feel of Autumn

BERKELEY, Calif. - August 31, 2021 - To mark the changing of the seasons, Filson and Helinox, two brands known for offering premium equipment for outdoor enthusiasts, today introduce a limited-edition collection that celebrates the cooling temperatures, colors and enjoyment of fall. The new collection melds the craftsmanship of Helinox...

August 31, 2021

Ultimate Direction Partners with Darby Communications

August 31, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, proudly announces its partnership with Darby Communications, an Asheville-based PR and Digital Marketing agency specializing in the outdoor, wellness, and mountain lifestyle markets. Adding another brand under the Exxel Outdoors umbrella to its client roster,...

August 30, 2021

Alterra Acquires Purcell Heli-Skiing in British Columbia

Alterra Mountain Company announced that it has closed on the purchase of Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into the company’s premier mountain experience, CMH Heli-Skiing & Summer Adventures, adding nearly half a million acres to the already largest heli-skiing operation in North America. SES

August 30, 2021

Kara Anastasiadis Named President of OvareGroup Outdoor

Los Angeles, CA – The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of executive...

August 27, 2021

Schwinn and Mongoose Roll with Backbone Media

MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work to amplify each brand’s storytelling and drive awareness for Schwinn and Mongoose’s extensive line of...

August 27, 2021

Kitsbow Awarded Platinum Level Bicycle Friendly Business by the League of American Bicyclists

Old Fort, N.C. (August 27, 2021) – Kitsbow, maker of premium cycling clothing and accessories, is honored to be the recipient of a Platinum Level Bicycle Friendly Business (BFB) award for 2021 from the League of American Bicyclists. The Platinum Level is the highest recognition in the League’s Bicycle Friendly...

August 27, 2021

BioLite Welcomes Katie Mack to Lead Outdoor Markets Division

Brooklyn, NY (August 27, 2021) — BioLite, an innovator in off-grid renewable energy solutions, is proud to welcome Katie Mack to the expanding Outdoor Markets division. Mack joins BioLite as a deeply experienced veteran in both sales and marketing. Having worked for global brands like Red Wing, Aveda, Merrell, and...

August 27, 2021

Marker and Dalbello’s GRIPWALK® receives ISO certification

Lebanon, NH (August 27, 2021) - The International Organization for Standardization has given final confirmation of ISO standard 23223, officially making Marker’s GRIPWALK® patented technology an industry standard beginning this year. The GRIPWALK ski boot and binding system from MDV Sports enables easy, comfortable walking in ski boots and is...