September 11, 2024

NOLS Announces New Board of Trustees Members and Trustees Emeriti

LANDER, Wyo. – Sept. 11, 2024 /OUTDOOR SPORTSWIRE/ – The National Outdoor Leadership School (NOLS) is pleased to announce the appointment of six new Board members and two Trustees Emeriti. The new board members' terms commenced on September 1, 2024, and are three years long. Two former trustees were named trustee...

September 10, 2024

Backcountry Acquired by Tech Platform CSC Generation Enterprise

Technology platform CSC Generation Enterprise has acquired outdoor retailer Backcountry, a large account for the outdoor industry, including its portfolio of brands MotoSport, Competitive Cyclist, and Steep and Cheap. Former owner TSG Consumer Partners, a private equity firm, acquired Backcountry in 2015 from Liberty Interactive Corporation. Under TSG, Backcountry experienced different leadership teams...

September 10, 2024

Equip achieve Fair Wear Leader Status for third consecutive year

September 10, 2024 /OUTDOOR SPORTSWIRE/ – Equip Outdoor Technologies Ltd. (owner of British outdoor brands Rab and Lowe Alpine) has achieved Fair Wear Leader status for the third consecutive year. In their recent Brand Performance Check, Fair Wear has acknowledged Equip’s exceptional progress in protecting workers’ rights along their global supply chain with enhanced Human Rights Due...

September 10, 2024

Twiceme Names Fredrik Kjellberg as its First Chief Marketing Officer

STOCKHOLM, Sweden — September 10, 2024 /OUTDOOR SPORTSWIRE/ - Twiceme Technology, a Swedish company dedicated to revolutionizing safety solutions, today announced the hiring of Fredrik Kjellberg as the company’s first Chief Marketing Officer (CMO). Kjellberg, who will report to Twiceme CEO Christian Connolly, will continue to build Twiceme’s brand as...

September 10, 2024

The North Face Launches New Brand Anthem “We Play Different”

Denver, CO - September 10, 2024 /OUTDOOR SPORTSWIRE/ – The North Face premieres its "We Play Different" anthem and brand campaign today which is a celebration of the brand’s fearless spirit and core values. Since its inception in 1966, the iconic outdoor brand has always played differently as evidenced in...

September 10, 2024

Must Watch TV: MeatEater Season 12 Coming to Outdoor Channel September 23

DENVER (September 10, 2024) /OUTDOOR SPORTSWIRE/ - Steven Rinella shows no sign of slowing down as the fan-favorite outdoorsman and adventurer debuts season 12 of his hit series MeatEater with Steven Rinella on September 23 at 8 p.m. ET on Outdoor Channel. As Outdoor Channel celebrates its 30th Anniversary in...

September 10, 2024

Award-Winning Epic Water Filters Taps Meteorite PR As Firm of Record

Boulder, CO /OUTDOOR SPORTSWIRE/ - Epic Water Filters, the developers of a series of acclaimed U.S.A.-made water filters, pitchers and accessories designed to remove bacteria and PFAS forever chemicals from domestic tap water, announced today that it has named Colorado-based Meteorite PR as its public relations firm of record as...

September 9, 2024

Thermos L.L.C. Names JAM Collective Public Relations Agency of Record

SAN FRANCISCO (Sept. 9, 2024) /OUTDOOR SPORTSWIRE/ - JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, events and strategic partnerships, welcomes Thermos L.L.C. as its newest partner. Thermos® Brand, a leading provider of insulated food and beverage containers, started in 1904 when a feat of...

September 9, 2024

Dovetail Workwear Announces V-Suite Growth & Expansion

PORTLAND, OR (September 9, 2024) /OUTDOOR SPORTSWIRE/ - Dovetail Workwear proudly announces today the appointment of Linda Reese to Vice President of Marketing alongside the promotion of co-founder Sara DeLuca to Vice President of Product. Collaboratively, Reese and DeLuca will strengthen alignment across product and marketing strategies of the largest...

September 9, 2024

Striker Brands Partners With Darby Communications for Public Relations Services

September 9, 2024 - Hudson, WI /OUTDOOR SPORTSWIRE/ – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record,...