August 11, 2021

UltrAspire Reports 54% Growth in the First Half of 2021

UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...

August 10, 2021

Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon

HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and CEO for Salomon, the global outdoor brand specializing in footwear, apparel and winter sports equipment....

August 10, 2021

Alterra Mountain Company Names New President and COO of SVAM

Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee has worked in the ski industry for over 30 years and has held numerous positions across prominent mountains and brands. Dee joined SVAM in...

August 10, 2021

Vail Resorts Names New CEO

Vail Resorts, Inc. announced that Kirsten Lynch will be appointed chief executive officer and elected to the Company’s board of directors, effective November 1, 2021. Lynch joined Vail Resorts in 2011 as chief marketing officer and previously held senior leadership positions at PepsiCo and Kraft Foods. SES

August 10, 2021

Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America

 VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...

August 10, 2021

prAna Announces the Promotion of Christian Castellani to Director of North American Sales

Carlsbad, CA – August 10, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce the promotion of Christian Castellani to North America Sales Director. Castellani will be responsible for managing the efforts of prAna’s twelve independent sales agencies in the North...

August 10, 2021

Hot Bento-New Product Category

Batteries are changing industries and Hot Bento is leading the charge into Food & Beverage. Patented technology allows a hot meal in 10 minutes-anywhere. Catering to American meal trends of Healthy Food, Speed/Convenience and Food security, Hot Bento offers new options for Active Consumers. As Nick Sexton, VP notes, “Hot...

August 9, 2021

RovR Names Industry Veteran Chris Sword CEO

(BOULDER, CO) - Industry innovators RovR announced outdoor industry veteran Chris Sword will be joining the company as its new Chief Executive Officer, placing an experienced and accomplished leader in charge of expanding the company’s presence. Founded in 2016, RovR Products is a successful and ambitious lifestyle brand that crafts...

August 9, 2021

Snow Peak Begins Development on an Innovative Campground and Gathering Site

PORTLAND, Ore. (August 9, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is embarking on its next adventure cultivating restorative experiences in nature, as it starts development on its Campfield in Long Beach, Washington. The Long Beach Campfield is a 25 acre campground and community gathering center with the...

August 9, 2021

Dick’s Sporting Goods Gambled on a New Experiential Retail Concept and It’s Already Paying Off

Its first House of Sport outpost featuring 17,000-square-foot turf field and running track, a rock-climbing wall, a batting cage, golf hitting bays and a putting green is reporting weekly visits are 93.5% higher than at three nearby Dick’s locations. Additionally, the median visit duration there was 13.3% longer than the...