September 9, 2021

Sierra Trail Chasers, a collaborative fundraiser for two trail stewardships by Sierra Nevada Brewing Company and PAUL Component Engineering

It’s no secret that Pale Ale is Paul’s favorite beer, and this will be our 4th year collaborating on a custom bike for Sierra Nevada Brewery to show off at Sea Otter and give away to a lucky winner. This year we decided to raise the bar by building up...

September 9, 2021

Mountain Hardwear Appoints Troy Sicotte as President

Richmond, Calif. (September 9, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has appointed Troy Sicotte as the new President of the brand. A veteran of the outdoor industry, Sicotte served as the brand’s Vice President of Sales for the past three...

September 9, 2021

Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists

Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...

September 9, 2021

BOTE Announces Partnership with ECHOS Communications

DESTIN, Fla. - September 10, 2021 - BOTE (https://www.boteboard.com ), the longstanding leaders of innovation and style in the paddle board, kayak, and water lifestyle space, today announces a new partnership with ECHOS Communications, an integrated communications and marketing agency that will support the continued growth of BOTE in the...

September 9, 2021

Küat Kicks Off Exclusive Partnership with Miyaki Co

(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...

September 9, 2021

Columbia Sportswear Company Appoints Troy Sicotte President of the Mountain Hardwear Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Troy Sicotte as President of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing

Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...

September 9, 2021

Kitsbow Welcomes New Bike Shop to the Old Fort Ride House

OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...

September 9, 2021

Backcountry Appoints Girish Satya Global Chief Financial Officer

PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...