July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 19, 2021

Mayweather Boxing + Fitness Hosts Grand Opening at Newest Location in Long Beach, CA

WHAT: Mayweather Boxing + Fitness is hosting the Grand Opening of its newest location in Long Beach, CA, one of many anticipated openings to take place this year. Boxing classes, giveaways and other Grand Opening activities will be held throughout the weekend, with media and Studio members invited to participate. The...

July 17, 2021

Arc’teryx Announces Opening of New Retail Location in New York City and Curated Store Rebrand

NORTH VANCOUVER, British Columbia, July 17, 2020  -  Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment,  is  continuing its retail expansion in the United States with a new Manhattan location, which will feature a newly rebranded micro-store concept, Arc’type, centered around  the brand’s most renowned designs. This latest...

July 16, 2021

KUIU Announces New Kenai Series

Dixon, CA (July. 16th 2021)  – KUIU, the leading manufacturer of ultralight performance hunting gear, is proud to announce the release of their updated Kenai Series of insulation layers. This line is the brand’s most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities. The updates...

July 16, 2021

MacNeill Pride Group Expands Portfolio of Leading Outdoor Brands with Acquisition of Klymit

MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, a leading outdoor gear designer. Terms of the transaction were not disclosed. MPG is a portfolio company of Centre Partners. Based in Kaysville, Utah, Klymit has been challenging the conventional approach...

July 15, 2021

To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks

Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...

July 15, 2021

CAKE Establishes European Factory in Sweden

Stockholm, Sweden (July 15, 2021) - CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet and the bold mission to inspire society towards a zero-emission lifestyle, CAKE continues to rapidly...

July 14, 2021

RVLI LLC Hires Tiffany Bischoff as New Marketing Manager

Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events, social media platforms and distributor and dealer communications. Prior to joining RVLI, Tiffany worked as a...

July 14, 2021

Eddie Bauer Introduces Rental Program

Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to those looking to find themselves outside. Eddie Bauer’s rental gear and apparel will be available...

July 14, 2021

Salt Life Announces New Coastal Retail Locations

July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life® brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later...