July 12, 2021

Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team

Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....

July 12, 2021

With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation

Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell...

July 12, 2021

A closer look at the PR feud between Liberty Oilfield and The North Face

When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ

July 12, 2021

Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics

ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...

July 9, 2021

Secondhand Sales, Re-Used Gear Sales Booming

According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...

July 8, 2021

Camping World invests in van-conversion company Happier Camper

Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....

July 8, 2021

TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale

Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...

July 8, 2021

IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes

KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...

July 8, 2021

WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content

Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...

July 8, 2021

Inside The Call: Hydro Flask Recaptures Robust Growth In Q1

Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the...