October 9, 2024

Salt Life Expands into Home with New Furniture Collections in Partnership with Magnussen Home, Debuting at High Point Market

New York, NY /OUTDOOR SPORTSWIRE/ – Salt Life, the iconic coastal lifestyle brand, is excited to announce its expansion into home furnishings with three exclusive furniture collections in partnership with Magnussen Home. These collections, which capture the signature blend of adventure, relaxation, and coastal living of the Salt Life brand,...

October 9, 2024

Fuel Goods and Pressio Team Up to Support Western North Carolina Businesses Impacted by Hurricane Helene

Asheville, NC /OUTDOOR SPORTSWIRE- Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people and sustainable performance apparel maker Pressio, proudly announce the 828 Endurance Community, a collective relief effort for outdoor and endurance businesses in Western North Carolina impacted by Hurricane Helene. The two...

October 9, 2024

Stream it Now: MyOutdoorTV’s Realtree Channel Live Scheduled Channel

DENVER (October 9, 2024) /OUTDOOR SPORTWIRE – Available to stream now for a limited time on MyOutdoorTV (MOTV) is the Realtree Channel. This scheduled channel features Bill Jordan, Michael Waddell, Tyler & Colton Jordan, David Blanton, and the crew from Team Realtree. Programs featured include Black Cloud Duck Hunting, Realtree’s Monster...

October 8, 2024

Sun Valley Resort Welcomes Guests Back for 2024-25 Season

Sun Valley, ID (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ -  Sun Valley Resort, North America's first destination ski resort, established in 1936, looks forward to welcoming guests back for its 89th winter season which commences on Thanksgiving Day, Thursday, November 28, 2024. Sun Valley Resort recently earned its title as the...

October 8, 2024

Ski Kare Has New Owners

Ski Kare, LLC, the largest distributor of Vola Racing Waxes in the United States, was acquired by Kyle and Rachel Kucin. Gifford Hoback, the former owner, will continue to work for the company in a consulting and manufacturing capacity. Ski Kare said it will continue to offer products for retail...

October 8, 2024

Turtle Fur Expands Leadership Team with Four New Hires

Morrisville, Vt. (Oct 8, 2024) /OUTDOOR SPORTSWIRE– Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth. Cambria Schmidt, Chief Financial Officer,...

October 8, 2024

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...

October 8, 2024

Ted Ligety Joins DPS Skis and PHANTOM Glide Product Teams

SALT LAKE CITY /OUTDOOR SPORTSWIRE — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president, Thomas Laakso,...

October 8, 2024

National Outdoor Leadership School (NOLS) Releases Second Summit Strategic Plan

LANDER, Wyo. – Oct. 8, 2024 /OUTDOOR SPORTSWIRE/ - The National Outdoor Leadership School (NOLS) has released its Second Summit Strategic Plan, a visionary five-year roadmap for the school's future. Developed over 12 months with input from thousands of stakeholders and guided by a strategic planning committee, the plan focuses on...

October 7, 2024

PAKA Expands Senior Leadership to Fuel Brand Growth and Innovation

Boulder, CO (Monday, Oct 7) /OUTDOOR SPORTSWIRE/ - PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces the addition of four new senior hires and one internal promotion, including Christian Castellani as Director of Wholesale Sales, Matt Etzler as Senior Director of E-Commerce, Erika Marsh...