July 1, 2021

Pensacola Sport’s Ray Palmer Elected Board Treasurer of Sports ETA

Pensacola, Fla. – Sports Events and Tourism Association (Sports ETA) announced new board leadership as elected at the Annual General Membership Meeting this week. Ray Palmer, STS, of Pensacola Sports was elected Board Treasurer. “It’s an honor to be selected by my peers to represent them on our industry’s national...

July 1, 2021

Salomon Unveils Sustainability Goals Around Events and Athletes

 OGDEN, Utah (July 1, 2021)— Today, Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local sports communities, is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its...

June 30, 2021

El Jet’s Cantina + Sky Outpost Opening 2022

Grand Junction, CO (June 30, 2021) -- Led by Outdoor Industry stalwart and visionary Jen Taylor, El Jet’s Cantina + Sky Outpost will be a playground for families and adults, combining amazing food and world class outdoor recreation access with lodging and local history for an experience like no other....

June 30, 2021

HOKA ONE ONE® Strengthens Product Team with Senior Director Hires

(GOLETA, Calif.) June 30, 2021 –HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the...

June 30, 2021

Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030

BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...

June 29, 2021

KUIU Partners With Nevada Department of Wildlife, Completing Third Conservation Direct Initiative

Dixon, CA (June 29th 2021) –  KUIU, the leading manufacturer of ultralight performance hunting gear, is excited to preserve hunting for generations to come with the latest efforts from their Conservation Direct program. Conservation Direct is a first-of-its-kind conservation initiative consisting entirely of company and customer-funded efforts, using every dollar...

June 29, 2021

Black Diamond Equipment Adds Boulder, CO, to its Growing Retail Operations in North America

SALT LAKE CITY, June 29, 2021 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Boulder, Colorado. Black Diamond Equipment Boulder will officially open Saturday, July 10 from 10 a.m. to 6 p.m. “We look forward...

June 29, 2021

ARTILECT and Nuyarn Mark a New Level of Material and Design Collaboration

BOULDER, Colo. - June 29, 2021 - ARTILECT®, a new action/outdoor brand, and TMC Ltd, owner of Nuyarn, are proud to be collaborating to design a wide range of technical apparel and accessories using the groundbreaking and industry-first Nuyarn, a proprietary spinning technology that creates new possibilities for developing first-to-market...

June 29, 2021

Big Agnes Commits to 100% Renewable Energy for US Facilities

STEAMBOAT SPRINGS, Colo. (June 29, 2021)– Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is proud to announce that it has committed to using 100-percent renewable energy to power each of its three US facilities. For its company headquarters, the brand has partnered with the City of Steamboat Springs to purchase...

June 28, 2021

Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market

Boulder, CO (June 2021)- Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion year. Founded in 2011 in...