August 5, 2021

Buddy and The Forge Announce Partnership

RICHMOND, Va. Aug. 5, 2021 — Today, it was announced that top-rated Buddy (https://buddyinsurance.com/) and The Forge: Lemont Quarries (https://www.forgeparks.com/), a 300-acre adventure park outside Chicago, have partnered together, with Buddy powering electronic, on-demand accident coverage for the attraction’s mountain bike park, as well as making available cancellation protection for...

August 4, 2021

Froggs Toggs Acquires Insights Outdoors

The acquisition of the hunting and fishing gear company enhances the Froggs Toggs’ existing product lines by expanding its current offerings to add hunting and fishing bags and packs, which Insights Outdoors are known for. SGB Media

August 4, 2021

New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth

Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...

August 4, 2021

Geartrade Launches New Consignment Model for UnNew Outdoor Gear

Salt Lake City, UT (August 4, 2021) – After two decades serving as the go-to marketplace for outdoor enthusiasts to buy and sell used gear, Geartrade has even more in store: a new consignment selling option to make it even easier to sell used outdoor clothing and gear. Now, customers...

August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

How outdoor sales reps are reinventing their businesses

As sales reps return to in-person work, bespoke, private showrooms have become the new norm. People want to be able to see and feel the product, things buyers just can’t do virtually or through a catalog, so sales reps are drumming up ways to virtually present their products for a...

August 3, 2021

BUFF® Launches Digital Series “Anglers Driving Change”

SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...

August 3, 2021

Ionic+™ Antimicrobial Treatment to Feature Exclusively in Flylow Gear Apparel

SCRANTON, PA. (August 3, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of outerwear and apparel. Ionic+ is uniquely positioned in the marketplace with antimicrobial treatments in both...

August 3, 2021

Headsweats Names Jim Heese as Chief Executive Officer

BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and guidance to sales and marketing initiatives including factory production, product development, brand positioning and more....

August 3, 2021

DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations

CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts. “When we think about the most innovative...