June 17, 2021

Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth

FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a...

June 17, 2021

Whitewater Technology launches Paddle Amnesty and demo program at North Fork Championship this weekend.

Today Whitewater Technology, launches a first of it’s kind paddle recycling program at this weekend’s North Fork Championship on June 18-20th. The Paddle Amnesty program gives paddlers the opportunity to recycle any old, damaged or broken paddle at each event. Every paddle amnesty participant will receive a rebate on a...

June 17, 2021

Big Agnes Names Sespe Group to Represent Brand in Southwest

STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including...

June 16, 2021

Marty’s Ski and Board Shop and Backcountry Join Forces to Provide Gear and Rentals to Park City

PARK CITY, Utah (June 16, 2021) — Today, Marty’s Ski & Board Shop, an award-winning full-service ski/snowboard tuning and repair shop based in Park City, Utah, announces a new venture with Backcountry, the premier specialty retailer of outdoor gear and apparel, officially opening this fall in the same location as Marty’s is...

June 16, 2021

Primus Elevates the Outdoor Cooking Experience With New Gear for Spring 2022

LOUISVILLE, Colo. (June 16, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, announces a 2022 collection designed to make cooking and eating in the outdoors better than ever. With versatile new additions to the popular Campfire Collection, as well as updated and...

June 16, 2021

OIA Announces Board Of Director Election Results

The Outdoor Industry Association (OIA) Board of Directors annual election ended on May 28, 2021, with the Association’s membership electing two new and three returning Board members. Find out who is new, returning and leaving at the link.

June 15, 2021

Big City Mountaineers Welcomes New Executive Director

GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus, a lifelong educator and outdoor advocate, as the organization’s new executive director. “We are thrilled...

June 15, 2021

Better Bike Share Partnership Awards $89,970 in Grants

BOULDER, CO (June 15, 2020) — The Better Bike Share Partnership (BBSP) awarded $89,970 in mini-grants to 12 projects that will reach and engage traditionally underserved populations through shared micromobility. This is the sixth round of grant funding that PeopleForBikes will administer through its partner role with BBSP. “Better Bike...

June 15, 2021

Kenzie Rodriguez Named Chief Marketing Officer of Outdoor Prolink

BOULDER, CO. (June 15, 2021) —Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to...