June 3, 2021

MacNeill Pride Group Appoints CEO and Board of Directors to Bolster Market-Leading Outdoor & Sporting Goods Brands

BRENTWOOD, Tenn. – [June 3, 2021] – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer. MPG is a portfolio company of Centre Partners. Bornholtz, who has over 30 years of experience...

June 3, 2021

Outdoor Prolink Launches Manifesto; Outlines Commitment to A Responsible and Productive Pro Channel

BOULDER, CO. (June 3, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and...

June 3, 2021

SCARPA names climber Jordan Cannon to athlete roster

BOULDER, Colo. (June 3, 2021)– SCARPA, one of the world’s leaders in performance mountain footwear, added climber Jordan Cannon, a longtime grassroots brand ambassador, to its professional athlete team. Cannon became the fifth person to free-climb “Golden Gate” (5.13) on El Cap in under 24 hours in November 2020, and...

June 3, 2021

Tread Labs Doubles Down on B2B Efforts

WOBURN, Mass. – After experiencing significant growth in its direct-to-consumer business, Tread Labs is expanding its wholesale business to brick and mortar stores, as well as online retailers, through a partnership with the UBER Group and the hire of a Channel Manager for the wholesale side of the business. “Given...

June 3, 2021

Hillsound Equipment Joins Responsible Packaging Movement

Vancouver, BC (June 3, 2021) - Hillsound Equipment, the leader in innovative and award-winning outdoor accessories, has joined the ResponsiblePackaging Movement to further develop sustainable practices. The movement, founded by prAna, is uniting and encouraging brands to work towards an industry-wide elimination of plastic and increase the use of non-virgin...

June 2, 2021

Sportsman’s Warehouse’s Q1 Comps Climb 24 Percent

Net sales were $327.0 million, an increase of $80.2 million, or 32.5% compared to the first quarter of fiscal year 2020. Gross profit was $104.0 million or 31.8% of net sales, compared to $74.8 million or 30.3% in the comparable prior-year period. Net income was $10.5 million compared to a...

June 2, 2021

Lola Digital Media Launches ‘PeakCommerce’ Initiative

LOS ANGELES CALIF. — Lola Digital Media has a goal to accelerate affiliate revenue and content-commerce projects beginning this month. A major new company initiative called PeakCommerce will be implemented across 12 of the company's portfolio sites. The PeakCommerce initiative includes multiple new hires and the establishment of a new...

June 2, 2021

HOKA ONE ONE® Strengthens Leadership Team with New Hires

(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...

June 2, 2021

Salomon Announces Partnership with Rich Roll

OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...

June 2, 2021

LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In

Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...