June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...

June 2, 2021

Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division

New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...

June 1, 2021

ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology

BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...

June 1, 2021

Alterra Mountain Company Names Jared Smith as President

DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...

June 1, 2021

Clarus to Buy Australia’s Rhino-Rack for $198 Million

Clarus Corp. on Tuesday said it agreed to buy Rhino-Rack Pty. Ltd., an Australia-based maker of automotive roof racks and other accessories, for about $198 million in cash and stock. The Salt Lake City, Utah, maker of outdoor equipment and lifestyle products said the consideration includes $150 million in cash and...

June 1, 2021

Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace

WHISTLER, B.C., June 1, 2021 - Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent a range of ethnicities, gender identities, and adaptive abilities. The Network is designed to take...

June 1, 2021

onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June

Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a...

June 1, 2021

Morrison Outdoors Ships 10,000th Baby Sleeping Bag

GIG HARBOR, Washington (June 1, 2021) -- Just 2 years after the Kickstarter campaign that launched the company, award-winning sleeping bag makers for kids Morrison Outdoors announced the shipment of their 10,000th sleeping bag in May. “I wanted something safe and warm to take my infant son backpacking in Colorado,”...

May 28, 2021

Kitsbow Reopens Old Fort Ride House and Launches Trip Giveaway

OLD FORT, North Carolina (May 27, 2021) — After closing its doors out of an abundance of caution during the pandemic, Kitsbow is thrilled to announce the reopening of the Old Fort Ride House. A gathering place for cyclists and outdoor enthusiasts alike, the Old Fort Ride House is adjacent...

May 27, 2021

Giant Bicycles, Liv Cycling and PeopleForBikes’ Ride Spot Present the World Bicycle Day Challenge

Boulder, CO and Newbury Park, CA (May 27, 2021)— Giant Bicycles and Liv Cycling are partnering with PeopleForBikes and Ride Spot to present the World Bicycle Day Challenge — a 10-day campaign inspiring people to get out and ride. World Bicycle Day is Thursday, June 3, 2021. World Bicycle Day...