May 25, 2021

Grand Trunk Acquires Alite Designs

BOUNTIFUL, Utah (May 25, 2021) — Grand Trunk, the pioneering brand for adventure travel goods and innovator of the travel hammock, has acquired Alite Designs, the company behind the iconic Monarch camp chair. Starting next year, Alite products will be available under the Grand Trunk brand name. Tae Kim, a former equipment...

May 25, 2021

Alpine Parrot Spreads its Wings with Backbone Media Partnership

DENVER, Colo. (May 25, 2021) – Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors,...

May 25, 2021

Chaco Increases Footwear Production, Customization and Repair Capacity with Move into New Michigan Factory

ROCKFORD, Mich. (May 25, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, has moved into a larger and upgraded U.S. manufacturing facility in Rockford, Michigan, to meet growing demands for increased footwear production, customization program, and reweb and resole requests from consumers. The new factory is 25% larger than the previous facility and increases...

May 24, 2021

goodr Announced as the Official Sunglasses of the 2021 OCRWC

To tackle a beast like Vermont’s Stratton Mountain, you need to be a beast — and sunglasses-maker goodr knows the perfect eyewear to give you that extra edge. That’s why Adventurey is proud to announce that goodr will be the official sunglasses of the 2021 Obstacle Course Racing World Championships,...

May 24, 2021

Outdoor Foundation Announces Four New Thrive Outside Communities

BOULDER, Colo. (May 24, 2021) —Outdoor Foundation, the organization dedicated to reversing the trend of decreased outdoor participation, today announced its second cohort of Thrive Outside Communities in St.Louis, Missouri; the Twin Cities region, Minnesota; Philadelphia, Pennsylvania; and the state of Maine. The Outdoor Foundation’s Thrive Outside Initiative awards multi-year,...

May 20, 2021

Alterra Mountain Company Names New President and COO of Solitude Mountain Resort

Alterra Mountain Company names Amber Broadaway as the new president and COO of Solitude Mountain Resort. Amber has served as VP, Guest Services and Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Shop Eat Surf

May 20, 2021

Dometic Acquires Front Runner Vehicle Outfitters

The transaction strengthens the Front Runner and Dometic product offering and distribution network, servicing the vehicle-based outdoor market. The transaction is expected to be effective in Q3 2021. DESCRIPTION OF FRONT RUNNER VEHICLE OUTFITTERS Front Runner Vehicle Outfitters is a provider of high-quality roof racks, storage solutions and camping gear...

May 20, 2021

Grundéns Sustainability Journey Continues with Introduction of Fully Compostable Packaging

May 20, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new eco packaging that is completely compostable and will help reduce the ubiquitous plastic poly bags that have been common in packaging for many years. Each year, 500 billion plastic bags are used...

May 20, 2021

Surfer Garrett McNamara Joins Astral as Brand Advisor

Asheville, NC – May 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development, and will advise in marketing to saltwater users, including...

May 20, 2021

National Park Trust Protects Cultural Landscape of San Antonio Missions National Historical Park

Washington, D.C. (May 20, 2021) –National Park Trust announced today the completion of a land acquisition that expands San Antonio Missions National Historical Park by 44 acres and further protects this unique cultural landscape with its archaeological artifacts. The property, which has now been transferred to the National Park Service,...