May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

Under Armour Increases Its Minimum Pay Rate to $15 Per Hour

Under Armour announced up to a 50% increase in its minimum pay rate for hourly teammates in the United States and Canada from a minimum of $10 per hour to $15 per hour. As a result, more than 8,000 part-time and full-time teammates – approximately 90% of the Retail and...

May 19, 2021

Arc’teryx Launches Circularity Program: ReBird™

NORTH VANCOUVER, Canada, May 19, 2021 - Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair. ReBird™ marks an organization-wide commitment...

May 18, 2021

Snow Peak Opens Portland-Based Takibi Restaurant

PORTLAND, Ore. (May 18, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of Takibi, its much-anticipated culinary partnership with the award-winning Submarine Hospitality group and bartending legend, Jim Meehan. Designed to evoke the feeling of gathering around the fire, forming bonds over a...

May 18, 2021

Alaska-based Indigenous Tourism Organization Latest to Join Leave No Trace Program for Responsible Tourism

BOULDER, Colo. (May 18, 2021) — The Leave No Trace Center for Outdoor Ethics and the American Indian Alaska Native Tourism Association (AIANTA) are excited to announce a new partnership to promote a consistent, nationwide message of sustainable tourism throughout indigenous communities across the United States. "Tribal lands are located...

May 18, 2021

Nocs Provisions Introduces The Zoom Tube Monocular

TRUCKEE, Calif. - May 18, 2021 - Nocs Provisions, maker of durable, adventure-ready binoculars and accessories, today announces the launch of the Zoom Tube 8x32 Monocular Telescope, the newest addition to the brand’s range of outdoor optics. The ultimate lightweight exploration tool, the Zoom Tube is small enough to pack...

May 18, 2021

Outdoor Research hires GM to drive continued growth in military, tactical arenas

SEATTLE, Wash. (May 18, 2021) – Building on its growing U.S. and off-shore manufacturing capabilities, Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, hired David Hein this month as General Manager of Military and Tactical. Hein brings an extensive background working in the tactical, military...

May 18, 2021

Introducing the Stadium Goods x Chaco Collaboration

CHICAGO/ROCKFORD, Mich. (May 18, 2021) – Stadium Goods, the world's premier sneaker and streetwear marketplace, has teamed up with Chaco Footwear, the iconic outdoor lifestyle brand, to create a series of Chillos Slide designs. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...

May 18, 2021

Lava Linens Becomes Climate Neutral Certified

Boulder, CO (May 2021) - Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today it has been certified as a Climate Neutral Certified company, taking immediate and rigorous climate action by measuring and offsetting...