April 5, 2021

Outside Business Journal Introduces New Index to Measure Health of Outdoor Industry

New index provides a snapshot of public companies’ financial picture and measures the health of the outdoor industry. OBJ

April 5, 2021

Garden of the Gods Park Bans All Kinds of Climbing Chalk as Crowds Boom

The Garden of the Gods park in Colorado Springs, Colorado, is a popular climbing destination. Big red rock walls are the attraction. Those red rock walls though are increasingly blotched with climbing chalk. So, Colorado Springs has banned the use of all chalk and chalk substitutes in the park. Adventure...

April 5, 2021

Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality

New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...

April 3, 2021

Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home

DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more....

March 31, 2021

Columbia Sportswear Company Appoints Craig Zanon as Senior Vice President, Emerging Brands

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the impending retirement of Doug Morse, Senior Vice President, Emerging Brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Prior to...

March 31, 2021

5 marketing hacks for small outdoor businesses and startups

A limited budget doesn’t have to get in the way of successfully marketing your outdoor business. Here are five low-cost ideas to market your small outdoor business for success. Outside Business Journal

March 31, 2021

Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall

AUBURN, N.h.  -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...

March 31, 2021

Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic

BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...