March 30, 2021

Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers

DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...

March 30, 2021

HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails

(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...

March 29, 2021

Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster

PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...

March 29, 2021

NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry

{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...

March 26, 2021

Bajio Sunglasses Selects Groundswell PR as Agency of Record

New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...

March 25, 2021

Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter

Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...

March 25, 2021

How Public Lands Plan to Deal with Crowds This Summer

How Public Lands Plan to Deal with Crowds This Summer. Permits, education, and increased fees are all on the table as possible solutions. Outside

March 25, 2021

Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs

SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...

March 24, 2021

Winnebago Sees 34% Revenue Increase in Q2

Winnebago Industries has reported second quarter revenue of $840 million compared to $626.8 million in the second quarter last year, an increase of 34 percent. Fiscal 2021 second quarter net income was $69.1 million, an increase of 300 percent compared to $17.3 million in the prior year quarter. RV PRO

March 24, 2021

Boulder outdoor store and bike shop staff shaken but safe after nearby shooting

Neptune Mountaineering outdoor store and Boulder Cycle Sport were both located in a shopping center adjacent to the King Soopers grocery store where 10 people were shot and killed Monday. Bicycle Retailer