March 24, 2021

Patagonia and Anheuser-Busch settle trademark dispute over “Patagonia Cerveza”

Two years ago, a beer from the St. Louis brewing corporation Anheuser-Busch called "Patagonia" appeared on the market. The outdoor gear brand was, predictably, not pleased. Outside Business Journal

March 24, 2021

Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers

RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...

March 23, 2021

KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record

East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...

March 23, 2021

ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy

Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...

March 23, 2021

Mammut Unveils Sustainable Product Collection for Spring 2021

(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...

March 23, 2021

The Gravity Vault Marin: Indoor Climbing Gym Now Under Construction

San Rafael, Calif. (March 23, 2021) – Indoor rock climbing is returning to Marin. The Gravity Vault Marin, a rock climbing gym for everyone from experts to first timers, is now under construction and set to open in the summer of 2021. Located in the newly built San Rafael Sports...

March 23, 2021

LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign

NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...

March 23, 2021

Yakima’s Unprecedented EXO System is Available Now

LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...

March 22, 2021

Active Brands announces Christophe Merkel as new CEO

Active Brands, the Norway-based parent of Kari Traa, Johaug, Dæhlie Sportswear, Bula, Åsnes and Sweet Protection, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the...

March 22, 2021

Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day

Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of Kane’s Earth Day...