April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...

April 3, 2021

Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home

DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more....

March 31, 2021

Columbia Sportswear Company Appoints Craig Zanon as Senior Vice President, Emerging Brands

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the impending retirement of Doug Morse, Senior Vice President, Emerging Brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Prior to...

March 31, 2021

5 marketing hacks for small outdoor businesses and startups

A limited budget doesn’t have to get in the way of successfully marketing your outdoor business. Here are five low-cost ideas to market your small outdoor business for success. Outside Business Journal

March 31, 2021

Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall

AUBURN, N.h.  -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...

March 31, 2021

Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic

BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...

March 30, 2021

Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers

DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...

March 30, 2021

HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails

(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...

March 29, 2021

Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster

PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...

March 29, 2021

NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry

{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...