February 4, 2021

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

BOSTON, Mass. –  FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...

February 3, 2021

Massif Hires Christine Collins as new Vice President and General Manager

ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....

February 3, 2021

Sun Valley Opens Sunrise Ski Zone

Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...

February 3, 2021

SWIX Debuts Concept Retail Store in Historic Lake Place

Haverhill, N.h. -- SWIX is thrilled to announce that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as...

February 3, 2021

Buddy Adventure Insurance Says Aloha to Hawaii!

RICHMOND, Va. Feb. 3, 2021 — Hawaii is the 39th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which Buddy is...

February 3, 2021

Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection

February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

Arc’teryx appoints CEO

Amer Sports Corporation announced the appointment of Stuart Haselden to chief executive officer at Arc’teryx Equipment. Most recently, he served as CEO for the lifestyle luggage brand Away, was the CEO and CFO for Lululemon Athletica Inc., CFO of J. Crew Group, Inc. and VP of Saks Incorporated. SGB Media

February 2, 2021

Park Service now requiring face masks for visitors, employees

As part of the recent President's Executive Order to protect the federal workforce during the COVID-19 pandemic, the National Park Service on Tuesday implemented a mandatory mask requirement for visitors, employees, partners, and contractors. Bicycle Retailer

February 2, 2021

Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution

SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy. It's an acronym: Klear Above Visibility Unlimited. Founded by...