February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

February 2, 2021

ElliptiGO Celebrates Record-Breaking 2020

San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...

February 1, 2021

Lumos Solar chosen for Solar Installation for the Big Game

Lafayette, CO (February 1, 2021) -- Lumos Solar, the global leader in architectural solar, announced today the company’s new SolarZone structures will be featured at the Big Game on February 7th in Tampa, Florida. This marks the fourth time the leading solar design company has appeared at one of the...

February 1, 2021

Responsibility Update: Summary of Gore Fabrics’ Division Sustainability Initiatives and Goals in 2020

PUTZBRUNN – W. L. Gore & Associates (Gore) has published its 2020 Responsibility Update for the Fabrics Division. The Responsibility Update 2020 shares details on how the Division plans to leverage the newly introduced sustainability framework by using sound science, transparency and cooperation with others to provide innovative solutions to...

February 1, 2021

FORLOH and Montana Knife Company Launch Special Edition USA-Made Hunting Knives

WHITEFISH, Mont. (Feb. 1, 2021) — FORLOH, the first brand to manufacture high-end technical hunting apparel that is 100 percent made in the USA, has launched a new line of 100 percent USA-made hunting knives. Proudly built in Frenchtown, Montana, by world-renowned master bladesmith Josh Smith of Montana Knife Company,...

February 1, 2021

Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk

Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel makers Autumn, showcases a goggle project with snowboarder Bryan Fox, and expands its kid’s line...

February 1, 2021

Mammut And POWDR Partner For Uniform Upgrade

(Williston, VT)  – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...

January 28, 2021

Jack Wolfskin Opens First North American Showroom in Park City

Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City, Utah. With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is a well-established...

January 27, 2021

Hyperice Acquires Another Sports Recovery Firm

Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports

January 27, 2021

VF’s Q3 Revenues Slide 6 Percent

Sales for the Vans brand were down 6% while sales for The North Face were flat, though the company’s entire outdoor segment fell 5%. Earnings came in just ahead of Wall Street’s consensus estimate but were below year-ago levels. SGB Media