February 5, 2021

Snowshoe shortage: With weeks to go in the winter, many stores are out of them

This winter, due to the pandemic and folks wanting to get outdoors and try new things, there has been an unprecedented run on snowshoes. NYup.com

February 5, 2021

Cascade Designs Begins the New Year With Three New Hires

SEATTLE, Wash. (Feb. 5, 2021) - Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of Product, Jeff Moberg will work as a  Product Line Manager and Ashley Brown will enter...

February 4, 2021

Behind one brand’s ambitious goal to be “Plastic Free by ‘23”

To celebrate turning 25 last year, Icebreaker passed on the birthday blowout for itself and instead decided to throw a party for the planet. The New Zealand-based global apparel brand decided it would honor the earth through an ongoing environmental campaign designed to eradicate synthetics from its entire collection within...

February 4, 2021

McKinsey: “In such difficult times, you can make a fortune or fail”

World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO

February 4, 2021

SWIX Launches Virtual Learning Center

HAVERHILL, Mass. — SWIX today launched a virtual learning center to share best practices and knowledge with skiers, snowboarders and outdoor athletes worldwide. The inaugural course, called the Responsible Waxing Project, addresses best practices for waxing safely with minimal impact on the environment for the Nordic, Alpine and Snowboarding communities. The...

February 4, 2021

NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle

Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...

February 4, 2021

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

BOSTON, Mass. –  FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...

February 3, 2021

Massif Hires Christine Collins as new Vice President and General Manager

ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....

February 3, 2021

Sun Valley Opens Sunrise Ski Zone

Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...

February 3, 2021

SWIX Debuts Concept Retail Store in Historic Lake Place

Haverhill, N.h. -- SWIX is thrilled to announce that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as...