January 14, 2021

OutsidePR Adds Emily Banks to Strengthen Account Teams

SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....

January 14, 2021

Merrell and Big Brothers Big Sisters Partner to Bring the Power of the Outside to More Youth

TAMPA, FL and ROCKFORD, MI (January 14, 2021)–  Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more accessible to more youth. Merrell, known for its outdoor and lifestyle footwear and apparel, will be...

January 13, 2021

Surfline Hires Marketing Executive from Apple

Surfline\Wavetrak Inc., the company behind ocean forecasting powerhouse Surfline, announced the appointment of Kim Centeno head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for high profile subscription services, including Apple Arcade. Shop Eat Surf

January 13, 2021

Saucony Runs with Backbone Media

WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...

January 13, 2021

SylvanSport Kicks Off New Year With New Hires

Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of Finance Director Lisa Drake. Before being hired by SylvanSport, Drake worked as Finance Director for a...

January 13, 2021

Dometic Protects Wild Habitats by Joining the Conservation Alliance

Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that support grassroots environmental organizations for the protection of North America’s wild places. Wildlife has halved...

January 12, 2021

Brand Machine Group acquires American Heritage Outdoor brand Penfield

Penfield will globally launch wholesale AW21 menswear and womenswear collections in January 2021, featuring functional outdoor styles. Brand Machine Group has brought in Tom Duncan from Lyle and Scott as Brand Director.

January 12, 2021

Grundéns Hires Ashley Williams as Vice President of Marketing

January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead...

January 12, 2021

New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development

BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...

January 11, 2021

Vermont Ski Patrollers to Receive First Wave of COVID Vaccine

Each state in the U.S. has its own plan for doling out the COVID-19 vaccine, those at the top of the list include obvious professionals like healthcare workers and emergency responders. But in Vermont, that first wave of vaccines will also go to ski patrollers. GearJunkie