February 24, 2021

National Parks Hosted 237M Visitors in 2020, Down 28%

Outdoor experiences provided refuge from the pandemic for 237 million visitors to America’s national parks in 2020. The number represents a 28% decrease from the previous year due largely to temporary park closures and restrictions implemented in response to the coronavirus pandemic. RV Business

February 24, 2021

Mammut Announces New Athletes As Additions To Safety Collective

(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....

February 24, 2021

Nisa Meineke Joins The Big Gear Show as Marketing and Project Director

PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of digital marketing, brand strategy and project management experience in the cycling and outdoor markets to...

February 24, 2021

Stio Appoints Evan Torrance as Vice President of Marketing

JACKSON, Wyo. (February 24, 2021)– Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing and...

February 24, 2021

Crain Automotive Holdings buys Springdale RV dealership

Arkansas-based automotive dealer group Crain Automotive Holdings has acquired Northwest RV Sales and Service at 5950 W. Sunset Ave., west of Interstate 49 in Springdale. The 3.9-acre property changed hands for $2.03 million, according to property records. TB&P

February 23, 2021

Goliath’s reckoning: Has REI grown too large?

REI’s ever-expanding ambitions have earned it plenty of fans—and critics—as it’s grown to dominate the outdoor industry. But many feel the retail giant has been made vulnerable by its own hubris SNEWS

February 23, 2021

Pocket Outdoor Media raises $150 million from Sequoia Heritage

Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios

February 23, 2021

Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

MANCHESTER, Vt. (Feb. 23, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila Shekar Pollak to its board of directors, effective immediately. Both Layfield and Pollak bring extensive...

February 23, 2021

Introducing the All-New Pivot Trail 429

Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...

February 22, 2021

Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside

Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...