January 25, 2021

Lola Digital Media Announces ‘AllGear’ Group

JANUARY 25, 2021 | LOS ANGELES CALIF. — Lola Digital Media today announces the AllGear group, a media unit built for readers with a passion for new products, innovation, design, and gear. Comprising nine digital publications, AllGear sites cover topics spanning the outdoors, fitness, automotive, cycling, running, men's lifestyle, and...

January 21, 2021

President Biden Orders Review of Bears Ears, Grand Staircase-Escalante Boundaries

The proclamation directs the Secretary of the Interior, in consultation with other cabinet members and tribal governments, to determine whether restoration of the monument boundaries and conditions that existed as of Jan. 20, 2017, would be appropriate, and report their findings to the president within 60 days. Backpacker

January 21, 2021

PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network

BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his new role, Rajcoomar will serve on PeopleForBikes’ senior leadership team and guide the organization in creating...

January 21, 2021

Wiley X Founder Myles R. Freeman Leaves an Enduring Legacy

LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles started the company in September of 1987. As an Army Veteran, he understood the need for...

January 20, 2021

Why Ski Patrollers Are Picketing at Two Vail Resorts

Union members at Stevens Pass and Park City Mountain Resort want better wages and working conditions but say their parent company has dragged its feet in negotiations. If they still can't get to the bargaining table, could a strike shut down the two ski areas? Outside

January 20, 2021

Stio Announces Key New Hires to Support Continued Growth

JACKSON, Wyo. (Jan. 20, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020, creating opportunities to broaden its corporate team. Key new hires include Wendy Oldani, director of...

January 20, 2021

Backcountry to Open New Retail Stores Beginning Spring 2021

PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint...

January 20, 2021

A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record

Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes,  A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...

January 20, 2021

RepSpark provides Accelerate for Exhibitors at Outdoor Retailer Winter 2021 Show

[Irvine, CA]: RepSpark is offering exhibitors at Outdoor Retailer a free trial of Accelerate, a virtual platform for exhibitors to collaborate with buyers throughout the wholesale process. The program is part of RepSpark’s sponsorship of the new Outdoor Retailer Winter Online digital event and marketplace. Outdoor Retailer, the largest global...

January 20, 2021

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

TAHOE, CALIFORNIA (Tuesday, Jan. 19) - Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (americanavalancheassociation.org), a leading nonprofit dedicated to avalanche safety, education and research in the United...