January 11, 2021

Giro Hires Josh Reid as Giro Snow Brand Manager

(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...

January 8, 2021

Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer

Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...

January 7, 2021

Inside The Call: Hydro Flask Growth Impacted By Soft Back-To-School Season

Sales of Hydro Flask were “challenged” by a soft back-to-school selling season in the third quarter ended Nov. 30, as most U.S. students were learning remotely outside the classroom. Hydro Flask in the quarter also faced “strong comparisons” against significant domestic distribution gains in the prior-year period, especially in the...

January 7, 2021

Buddy Adventure Insurance Available in Utah for First Time Ever!

RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has been approved by state insurance regulators for sale in Utah. This makes for the 38th state...

January 6, 2021

Emerald Acquires Company Behind Elastic Suite

Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf

January 6, 2021

RV Retailer Announces Acquisition of 14 Stores in 5 States

RV Retailer, launched in early 2018 by a group of veteran automotive retail executives, is expected to close its latest dealership acquisitions in February and, in the process, affirm its position as the nation’s No. 2 dealer in terms of stores with 52 outlets in 15 states. RV Business

January 6, 2021

You Can Get a PCT Permit This Year After All

The Pacific Crest Trail Association and US Forest Service finally announced they will issue permits for thru-hiking the PCT this year, in the same numbers as last year after some debate about whether the permits would, or should be issued, in the wake of the pandemic. Adventure Journal

January 6, 2021

Columbia Sportswear Company Appoints John Culver, Leader of International Growth at Starbucks Corp., to Its Board of Directors

Culver will serve as a director and member of its Compensation Committee effective January 5, 2021. businesswire

January 6, 2021

ATRA celebrates 25 years with a new and refreshed look

Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...

January 6, 2021

77 Businesses and The Conservation Alliance Urge President-Elect Biden To Take Immediate Action To Protect the Arctic Refuge

Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to protect the Arctic National Wildlife Refuge from oil development. “Protecting the Arctic Refuge has been...