August 15, 2024

Skeezy New Trend: Strava ‘Surrogates’ Are Making Money by Logging Runs for Other People

An Indonesian teenager has found a lucrative way to do just that by, well, running for other people. Wahyu Wicaksono, 17, has become what’s known in the country as a “Strava jockey,” logging running achievements for others on the app for a fee. “I am active on X and it...

August 15, 2024

Deckers Sells Sanuk to Canadian Active Company Lolë Brands

Nearly a year after Deckers Brands announced its intention to divest Sanuk, the outdoor lifestyle shoe brand has officially been scooped up by Canadian active company Lolë Brands. According to Todd Steele, chief executive officer of Lolë, when the company heard that Deckers was selling Sanuk, it “jumped” at the opportunity. FN

August 14, 2024

Fresh from the Field: JUST SHOT™: Drury’s Deer Season ’24 Available on MyOutdoorTV

DENVER (August 14, 2024) /OUTDOOR SPORTSWIRE/ - The fourth season of JUST SHOT™: Drury’s Deer Season is now available to stream in the MyOutdoorTV (MOTV) library on virtually any device. Follow along with the Drury family each week on MOTV as they hunt their way through the 13 phases of...

August 13, 2024

BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands

Bend, OR – August 13, 2024 /OUTDOOR SPORTSWIRE/ - BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing private companies in America, highlighting the success of independent, entrepreneurial enterprises in the nation's most...

August 13, 2024

SpotOn Fence Earns a Spot on the Inc. 5000 List for the Second Year in a Row

Manchester, New Hampshire (August 13, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn, the original innovator and leader in GPS dog collars and pet containment technology, is thrilled and proud to announce that they’ve won a spot on the 2024 Inc. 5000 award list, which honors the fastest growing privately owned companies in the US....

August 13, 2024

Dickies Cements Partnership with Backbone as Agency of Record

FORT WORTH, Texas (Aug. 13) /OUTDOOR SPORTSWIRE/ – Iconic workwear brand Dickies, known for its durable, high-quality clothing, has partnered with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies’ workwear, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals...

August 13, 2024

Wilderness Exchange and Black Diamond Equipment Collaborate to Launch New Partner-Run Mountain Shop

DENVER [August 13, 2024]/OUTDOOR SPORTSWIRE/ – The Denver outdoor community’s beloved Wilderness Exchange has entered a new chapter in its 25-year history by partnering with Black Diamond Equipment, a leader in climbing, skiing, and mountain sports gear. This collaboration marks the launch of their first partner-run mountain shop in North America,...

August 13, 2024

Outdoor Sportsman Group Reports Exceptional Engagement Metrics Across Digital Properties

DENVER /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, is pleased to announce that its digital properties have achieved extraordinary levels of visitor engagement in 2024. Recent analytics reveal that an impressive average of 81 percent* of sessions on OSG's digital...

August 13, 2024

Outdoor Tech Launches into New Era of Innovation and Sustainability

August 13, 2024 (Oakland, NJ)/OUTDOOR SPORTSWIRE/ – Outdoor Tech, an industry leader in modern electronics that complement and enhance outdoor active lifestyles, proudly announces significant advancements following its acquisition in April 2023 by Dialectic, a leading consumer electronics distributor based in New Jersey. Under the new leadership of General Manager Katy...

August 12, 2024

Time-Lapse Video Shows Trash Interceptor Halting Flow of Garbage Into the Ocean

The Ocean Cleanup may be the world’s largest single effort to rid our oceans of plastic pollution. While there are obviously numerous projects around the world operated by different organizations, Boyan Slat’s endeavor includes tracking down and removing plastic from the ocean itself as well as stopping a great deal of trash...