December 17, 2020

Bluebird Backcountry Opens Reservations for the 2020 / 21 Season

(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...

December 17, 2020

BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy

Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over a million people in emerging markets. The milestone, achieved in Q4 2020, is the...

December 17, 2020

Ignik and HitchFire Partner up to Reduce Waste

December 17, 2021 (Santa Cruz, CA) - HitchFire, the creator of purpose-built hitch-mounted grills has teamed up with Ignik, the makers of environmentally thoughtful outdoor heating products, as their official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single...

December 16, 2020

A ‘Blizzard in Backcountry Sales,’ Reports NPD

Backcountry-related equipment sales in the U.S. grew a staggering 76% in the opening months of this year’s snow season, August through October 2020, compared to the same period last year. Nordic and alpine touring equipment, splitboards, snowshoes, and backcountry accessories including beacons, probes, skins, and avalanche shovels, saw sales grow...

December 16, 2020

Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE

Elkhart, Ind. — Dometic North America - part of Dometic Group AB - the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications announced today the hiring of their new Director of RVOE, Tom Montague. Montague...

December 16, 2020

ReadyWise Selects Groundswell PR as Public Relations Agency of Record

Salt Lake City, UT (December 16, 2020)- ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s...

December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...

December 16, 2020

Climate Neutral Welcomes Melissa Leslie as new Head of Marketing

San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message...

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...