December 4, 2020

Made in the Mitten – A Story of Snowboarding

(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...

December 4, 2020

Dick’s join coalition to combat the sale of fraudulent goods

The Buy Safe America Coalition announced new members – Dick’s Sporting Goods, HP Inc., OpSec Security and Rite Aid. Inside Outdoor

December 4, 2020

Todd Spaletto tapped to lead new Dick’s Sporting Goods outdoor concept stores

The former group president of Wolverine Worldwide and global president of The North Face will lead the sporting goods company's expansion into specialty outdoor retail. SNEWS

December 4, 2020

Kurgo brings a new wave of travel and outdoor gear to Australia’s dogs and their humans

KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range of solutions for pet owners on the move, geared toward travel and time outdoors, keeping...

December 3, 2020

Amazon and YETI File Joint Lawsuit Against Counterfeiters

Amazon and YETI Coolers, LLC. jointly filed a lawsuit against two US-based individuals, Michael White and Karen White of San Diego, California, for counterfeiting YETI’s products. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, YETI’s intellectual property rights, and the law. Amazon closed their...

December 3, 2020

Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally

FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...

December 2, 2020

New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...

December 1, 2020

Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River

BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that places full-time TU staff member(s) in a watershed to live and work with, and within...

December 1, 2020

RV Shipments Projected to Eclipse 500,000 Units in 2021

Wholesale RV shipments are forecasted to gain nearly 20% to 502,582 units in 2021 after totaling 423,628 units in 2020. The new projection sees total shipments ranging between 490,300 and 515,400 units with the most likely year-end total reaching 502,582 units by the end of next year, an 18.7% increase...

December 1, 2020

Surfline, Surfing’s Biggest Media Platform, Drops Into Massive Pile of Cash

A deep-pocketed venture capital firm, The Chernin Group, just plunked $30 million into Surfline, a media company that focuses on surfing coverage and live wave and weather forecasts for surfers. The money will be used in part to improve Surfline's technology arm, which powers the proprietary swell and weather modeling...