January 12, 2021

New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development

BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...

January 11, 2021

Vermont Ski Patrollers to Receive First Wave of COVID Vaccine

Each state in the U.S. has its own plan for doling out the COVID-19 vaccine, those at the top of the list include obvious professionals like healthcare workers and emergency responders. But in Vermont, that first wave of vaccines will also go to ski patrollers. GearJunkie

January 11, 2021

How to Land your Dream Outdoor Job

Ever dreamed of working as a photographer, wildland firefighter, or gear designer? Six pros tell you what it takes to get their careers. Backpacker

January 11, 2021

GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador

HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...

January 11, 2021

Capranea secures strategic investment to drive global expansion

Baar, Switzerland., Eagle, Colorado —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion.  As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss...

January 11, 2021

Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth

Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group for emerging brands, the current market conditions highlighted the opportunity for PBG to offer brands...

January 11, 2021

Giro Hires Josh Reid as Giro Snow Brand Manager

(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...

January 8, 2021

Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer

Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...

January 7, 2021

Inside The Call: Hydro Flask Growth Impacted By Soft Back-To-School Season

Sales of Hydro Flask were “challenged” by a soft back-to-school selling season in the third quarter ended Nov. 30, as most U.S. students were learning remotely outside the classroom. Hydro Flask in the quarter also faced “strong comparisons” against significant domestic distribution gains in the prior-year period, especially in the...

January 7, 2021

Buddy Adventure Insurance Available in Utah for First Time Ever!

RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has been approved by state insurance regulators for sale in Utah. This makes for the 38th state...