December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...

December 16, 2020

Climate Neutral Welcomes Melissa Leslie as new Head of Marketing

San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message...

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year

Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...

December 10, 2020

Vail Resorts (MTN) reports Q1 Loss, misses revenue estimates

Vail Resorts (MTN) came out with a quarterly loss of $3.63 per share versus the Zacks Consensus Estimate of a loss of $3.59, compared to a loss of $2.23 per share a year ago. A quarter ago, it was expected that this ski resort operator would post a loss of...

December 10, 2020

Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association

ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...

December 9, 2020

REI Elevates Product Standards To Fight Climate Change And Advance Equity

REI is upgrading product standards together with its more than 1,000 brand partners to advance more sustainable and inclusive business practices. By 2030, all products on its shelves will have a preferred attribute so that every purchase at REI supports a more equitable planet. SGB Media

December 8, 2020

Pocket Outdoor of Boulder raises additional $5.27M

Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and Exchange Commission on Friday. The funds came from an additional 22 people and groups, bringing...