December 8, 2020

Everest Gets A Growth Spurt As China, Nepal Revise Official Elevation Upward

The world's highest peak just grew a couple of feet overnight — on paper, at least. After years of fraught discussion and surveying work, China and Nepal announced a revision to the elevation of Mount Everest: Officials say the summit now stands precisely at 8,848.86 meters, or 29,031.69 feet above...

December 8, 2020

Grundéns Invests in Bass Fishing By Partnering with Major League Fishing

December 8, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces that it has partnered with Major League Fishing (MLF) to become the official footwear sponsor of the Bass Pro Tour and MLF BIG5 circuits. Additionally, the brand has signed MLF pros Skeet Reese,...

December 8, 2020

Mizu signs LA professional skateboarder and photographer Sierra Prescott to its Ambassador team

Carlsbad, California, December 8th , 2020. Mizu— producer of reusable stainless steel products for an adventure-rich lifestyle —  is excited to welcome LA-based skateboarder and photographer Sierra Prescott to the team. A professional sports photographer since her early teens and an avid skateboarder since childhood, Sierra now captures candid moments for...

December 7, 2020

PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...

December 4, 2020

Made in the Mitten – A Story of Snowboarding

(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...

December 4, 2020

Dick’s join coalition to combat the sale of fraudulent goods

The Buy Safe America Coalition announced new members – Dick’s Sporting Goods, HP Inc., OpSec Security and Rite Aid. Inside Outdoor

December 4, 2020

Todd Spaletto tapped to lead new Dick’s Sporting Goods outdoor concept stores

The former group president of Wolverine Worldwide and global president of The North Face will lead the sporting goods company's expansion into specialty outdoor retail. SNEWS

December 4, 2020

Kurgo brings a new wave of travel and outdoor gear to Australia’s dogs and their humans

KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range of solutions for pet owners on the move, geared toward travel and time outdoors, keeping...

December 3, 2020

Amazon and YETI File Joint Lawsuit Against Counterfeiters

Amazon and YETI Coolers, LLC. jointly filed a lawsuit against two US-based individuals, Michael White and Karen White of San Diego, California, for counterfeiting YETI’s products. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, YETI’s intellectual property rights, and the law. Amazon closed their...

December 3, 2020

Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally

FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...