December 2, 2020

New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...

December 1, 2020

Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River

BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that places full-time TU staff member(s) in a watershed to live and work with, and within...

December 1, 2020

RV Shipments Projected to Eclipse 500,000 Units in 2021

Wholesale RV shipments are forecasted to gain nearly 20% to 502,582 units in 2021 after totaling 423,628 units in 2020. The new projection sees total shipments ranging between 490,300 and 515,400 units with the most likely year-end total reaching 502,582 units by the end of next year, an 18.7% increase...

December 1, 2020

Surfline, Surfing’s Biggest Media Platform, Drops Into Massive Pile of Cash

A deep-pocketed venture capital firm, The Chernin Group, just plunked $30 million into Surfline, a media company that focuses on surfing coverage and live wave and weather forecasts for surfers. The money will be used in part to improve Surfline's technology arm, which powers the proprietary swell and weather modeling...

December 1, 2020

Stio® to Open its next Mountain Studio® Retail Store in Boulder

JACKSON, Wyo. (December 1, 2020) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Boulder, Colorado. The brand has leased a prominent location on Boulder’s iconic Pearl Street and plans to open in the spring of...

November 30, 2020

Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe

With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy. “Newness is good for me and so is the position as Head...

November 26, 2020

Castle Rock’s Epic Adventure Park Rebrands to The EDGE Ziplines & Adventures

Castle Rock, CO: Castle Rock Adventure Park today announced its name change to The EDGE Ziplines & Adventures. The adventure park, which is part of Philip S. Miller Park and offers ziplining and other outdoor thrills such as its epic Sky Trek “playground in the sky,” retains its same ownership...

November 25, 2020

Biden taps John Kerry for presidential climate envoy

John Kerry's first big task as climate czar will be helping the U.S. rejoin the Paris Climate Agreement, which Kerry himself helped architect. Another important task is rolling back dozens of anti-environmental regulations enacted by the Trump administration over the last four years, including many that reduced limits on fossil...

November 25, 2020

Dick’s SG To Test New Outdoor Concept

Dick’s Sporting Goods confirmed it will be testing a new outdoors-themed concept, called Public Lands, with two locations set to open in former Field & Stream stores in 2021. The company plans to test the Public Lands concept with one opening planned for August 2021 and the second for October....

November 24, 2020

Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO

Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it logged profits of $182.2 million, or earnings of $2.01 per share, compared with the prior...