August 26, 2020

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H.   Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis...

August 26, 2020

Salomon Launches #BeautyBag Instagram Contest

OGDEN, Utah (Aug. 26, 2020)— Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the growing community of women in the outdoors. To participate, women must post an outdoor-themed photo...

August 26, 2020

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

Park City, Utah (Aug. 26, 2020) - Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting the winter...

August 25, 2020

Tread Labs Partners with Press Forward as PR and Communications Agency

WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, Chaco...

August 25, 2020

Dogfish INN Launches Outdoor Activity Package & Off-Centered Gear Shed

Lewes, Del., Tuesday, August 25, 2020– The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package. Now available to guests, they provide everything beer and...

August 25, 2020

Black Diamond Expands Retail Footprint to Park City

SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations...

August 25, 2020

Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds

STOCKHOLM, Sweden - The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop in the month of August will be accompanied by a packet of Johnny’s Seeds, allowing...

August 24, 2020

IPF and World OCR Agree to Historic Partnership

Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...

August 20, 2020

A New Home for Lowe Alpine

Dear media partners, From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of inspiration and value as well as more innovative and complementary product solutions. “The decision to...