October 14, 2020

Kuju Coffee Joins the JAM Collective Client Roster

San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...

October 14, 2020

The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside

San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...

October 14, 2020

Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative

PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...

October 14, 2020

Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...

October 13, 2020

MEC will lay off 15 percent of its workforce and close 1 store

Despite a large effort to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed as the sale was green-lighted by the court. Read more on SNEWS.

October 13, 2020

VSSL Celebrates Tremendous Growth in Fifth Year of Operation

ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes at a time when the brand continues to experience significant...

October 12, 2020

Outdoor editors and publishers form Outdoor Media 4 Inclusion

A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Read more on SNEWS.

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Pocket Outdoor Media (POM), creators of active lifestyle content, announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The acquisition significantly strengthens POM’s ability to engage with outdoor enthusiasts. Read more on SNEWS.

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...

October 8, 2020

Sales of camping, hiking guides rise as Americans take to the outdoors

American travelers aren’t taking the pandemic sitting down - they are showing an increased interest in hiking, bicycling and other outdoor getaways. But outdoor escapes need another basic: the travel guidebook and camping guide -thus causing sales to spike. Read more on The Washington Post.