November 16, 2020

Emerald appoints Hervé Sedky as President and Chief Executive Officer

Sedky brings three decades of experience including, most recently, six years as President of Reed Exhibitions Americas. Before that, he was an executive for 20-years at the American Express Company, where he held the title of Senior Vice President and General Manager of American Express Business Travel.

November 16, 2020

Lululemon to sell Mirror devices in stores, add community features

After acquiring the company over the summer, Lululemon will now offer Mirror devices at its stores across the U.S., beginning with 18 stores this holiday season. The athletics retailer is also introducing a range of new engagement features for the tech, including letting users turn on a built-in camera to...

November 16, 2020

The American Camp Association Begins Important Work to Achieve Access and Inclusion at Camp through Counselor-in-Training Programs

Martinsville, IN (November, 16 2020) — The American Camp Association (ACA) announces an exciting new project that includes a three-year grant program designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and other qualified leadership programs among young people with diverse backgrounds, abilities,...

November 16, 2020

New President Named at OutsidePR

Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will remain in a leadership role while assuming the title of Partner. Associated with the leadership...

November 16, 2020

Buddy Adventure Insurance Expands to Oregon, Montana

RICHMOND, Va. Nov. 16, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company for everyone from adventure racers and mountain bikers to regular vacation travelers, announced today it has been approved by insurance regulators for sale in both Oregon and Montana. This brings its total state approvals to 37, with more...

November 13, 2020

Hillsound Equipment Partners with Mountain Mic to Promote Wellness Through Hiking

Vancouver, BC (November 13, 2020)- Hillsound Equipment- the leading producer of winter traction equipment, the award-winning BTR stool, and gaiters for outdoor enthusiasts is thrilled to announce the addition of Mountain Mic to the Ambassador Team. Mountain Mic is just the first of many ambassadors to come as Hillsound grows...

November 12, 2020

Bode Miller Joins Crosson Ski as Chief Innovation Officer

TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic medalist Bode Miller has teamed with aerospace engineer, Chase Englehart to serve as chief innovation...

November 11, 2020

What a Biden presidency means for the outdoor industry

With a shift in executive powers nearing, we will soon see big changes that could have great effects on the environment, the outdoors and the recreation economy. Read more on Forbes.

November 11, 2020

Altra Selects Groundswell PR as Public Relations Agency of Record

Charleston, S.C. (November 11, 2020) – Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, announced today that it has been named the public relations agency of record for Altra, an innovator in the performance footwear category. Altra selected Groundswell PR as its strategic partner to help...

November 10, 2020

Coalition Snow Announces The Coalition Clubhouse, A Virtual Community For Those Who Share a Love of Snow — Including Private BIPOC Mountaintop Group Led by Hana Saydek and Nia Brinkley

(Reno, NV —November 11, 2020) Launched late last month, the team at Coalition Snow is eager to welcome new members to the Coalition Clubhouse — a virtual community designed to support women, non-binary, and other underrepresented genders who share a love of winter and a love of snow. “Community is...