October 5, 2020

ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton

LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...

October 5, 2020

Stio Partners with GORE-TEX® and Launches Largest Ski Program to Date with Fall 2020 Collection

JACKSON, Wyo. (October 5, 2020) – Inspired by life in the Tetons, Jackson Hole mountain brand Stio makes premium technical and lifestyle apparel to cover the full range of mountain pursuits. Drawing inspiration from its roots in world-class mountains and legendary ski culture, Stio has released its most dynamic ski...

October 5, 2020

Evolv + Mesa Rim Launch Test Center Pilot Program

Orange County, Calif. (October 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, Nev. The Test Center will give climbers the chance to...

October 5, 2020

Buddy On-Demand Accident Coverage Now Available in New Hampshire

RICHMOND, Va. Oct. 5, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company, announced today it had been approved by New Hampshire insurance regulators for sale across the state. This brings its total state approvals to 33, with more coming on board weekly. Buddy created its on-demand accident insurance to empower...

October 1, 2020

Nepal Opens to Climbers and Trekkers Starting October 17

Travel restrictions are slowly being lifted, allowing international flights to arrive in Kathmandu and to welcome trekkers and climbers back to the mountains. This is good news for backpackers and mountaineers hoping to explore the Himalaya this fall. While the number of visitors isn’t as big as in the past,...

October 1, 2020

Vasque Announces Leadership and Organizational Transitions

Red Wing, MN – Oct. 1, 2020 –Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce Wernsman has been named President at Vasque Footwear. For the last three years, Wernsman has...

September 30, 2020

Outdoor brands work to keep voters safe in November

As the election approaches, a number of large outdoor companies are stepping up to help. Answering a call from Operation Vote Safe, companies like REI, Patagonia, and Outdoor Research have donated time, technological expertise, and thousands of units of PPE to polling places across the country. Read more on SNEWS.

September 30, 2020

New Managing Director hired to lead The Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, announced that Stephanie Maez, a strategic policy advocate, nonprofit executive and a former state legislator from New Mexico, has been named its new managing director. Stephanie currently serves as the senior fellow for race and diversity at the Topos Partnership,...

September 30, 2020

Cascade Designs Welcomes New Senior Director of Sales

SEATTLE, Wash. (September 30, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock steps into his new role after previously serving as the Director of North American Sales...

September 30, 2020

Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts

Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th, Snow Peak postponed events due to the historic wildfires burning across the state. The outdoor...