July 16, 2020

Big Agnes Announces Key New Hires, Headquarters Relocation

STEAMBOAT SPRINGS, Colo. (July 16, 2020) – Big Agnes Inc., the Steamboat Springs based outdoor equipment brand, recently hired Jill Lewis as Director of North American Sales and Eric Einfeld as Senior Demand Planner. The company also completed relocation of its headquarters to a new location in downtown Steamboat Springs....

July 15, 2020

Grundéns Strengthens Bench and Improves Distribution to Better Serve Customers

July 15, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the addition of four team members to the marketing and sales teams, and a significant change in distribution capabilities. Grundéns is making these changes to better serve customers, both directly and within the...

July 14, 2020

Adventure Ready Brands Strengthens Sales Team with Key Executive Hire

LITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the company as senior vice president of sales. “Greg brings...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 1, 2020

Oberalp Group Adds Two New North American Sales Reps

Boulder, CO (July 2020) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company a pair of experienced outdoor enthusiasts with strong familiarity with Oberalp’s biggest brands. David Anderson,...

June 30, 2020

Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications

Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...

June 30, 2020

PeopleForBikes President Tim Blumenthal Announces Retirement

BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....

June 30, 2020

Aqua Lung Names Andrew Gritzbaugh General Manager, North America

VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...

June 15, 2020

Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour

(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...

June 10, 2020

Merrell Names Janice Tennant as Chief Marketing Officer

ROCKFORD, Mich. (June 10, 2020) —  Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team. In this key role, Janice will...