March 30, 2020

Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021

KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...

March 24, 2020

EcoVessel Expands Revenue Sharing Program to include Non-Profit Organizations as Well as Struggling Retailers in the Wake of COVID-19

Boulder, CO, March 24, 2020 - Last week, EcoVessel announced the launch of their new Retail Partnership Program to help support struggling retailers in the wake of COVID-19. Now the Boulder-based drinkware company has taken their efforts a step further to invite non-profit organizations to apply to the profit-sharing program...

March 16, 2020

Stio Closes Retail Stores and Offices

JACKSON, Wyo. (March 16, 2020) – In response to the escalating coronavirus outbreak, Stio asked all corporate employees to begin working remotely effective Friday March 13, 2020. This action was taken to ensure the safety of Stio employees, vendors and visiting office guests and as a proactive step to help...

March 11, 2020

Specialized Bicycle Components partners with Adventure Fit to launch the Gold Rush Bike Rally, a “gravel bike hootenanny” in Colorado this September.

Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is the sister event to the popular Old Man Winter Rally, an event known for its...

March 10, 2020

Teton Gravity Research (TGR) Names Steven Gray as Chief Growth Officer

Jackson, Wyo. (March 2020) - Teton Gravity Research (TGR) announced today that has hired Steven Gray as the company’s new Chief Growth Officer, pairing the global leader in action and adventure lifestyle media with a seasoned executive who has spent the past eight years specializing in sports and global partnerships....

February 11, 2020

CamelBak® Expands Leadership Team with Key Marketing Hire

PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage global marketing strategy for CamelBak, spearheading the scale and growth within the marketing department as well as extending the brand growth to wholesale channels, key...

January 16, 2020

SOG Founder Spencer Frazer Announces Retirement

Lynnwood, WA – Studies and Observations Group announces the retirement of Spencer Frazer who founded the company in 1986. Frazer, one of the most prolific inventors in the knife industry, will be stepping away from his full-time involvement in the company, but will maintain an advisory role moving forward. Frazer,...

January 15, 2020

Sea to Summit Acquires North American Distributor

Boulder, CO (Jan 15, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the acquisition of the company’s long-time North American distribution partner. The acquisition will be finalized on April 30, 2020 and will retain all 50+ North American staff...

January 13, 2020

UltrAspire Celebrates Massive Growth in 2019

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...

January 7, 2020

iKOR Expands Leadership Team Adding Tim Ams as Director of Sales

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join Tim Hanafin to support the expanding CBD market, focusing on growing the iKOR brand name,...