October 26, 2020

TRUE Communications Builds Leadership Team

(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...

October 26, 2020

Nepal suspends access to Mount Everest after a local virus case is detected.

The Nepali government has temporarily suspended trekking and access to Mount Everest, the world’s highest mountain, and other mountains in Solukhumbu District after an 80-year-old local man tested positive for the coronavirus. Read more in the NYT.

October 26, 2020

Pocket Outdoor Media Joins Time to Vote Movement

Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...

October 23, 2020

SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment

HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...

October 22, 2020

OutsidePR Adds To Client Roster

Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...

October 22, 2020

National Ski Patrol Partners with Nikwax

[Seattle, WA, October 22, 2020]— For over 40 years, Nikwax has made sustainability and performance a priority. From never using PFCs, to carbon balancing its 43 years of operations, to the 2020 milestone of making its products from 100% recycled plastic, Nikwax has been a leader in the market. Today,...

October 22, 2020

Snowsports Industries America (SIA) Launches ClimateUnited

Park City, UT (October 22, 2020) - Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 21, 2020

Black Diamond-Parent Sees Mid-Single Q3 Revenue Gain

Clarus Corp said it expects sales growth for the third quarter to range from 5% to 6% as triple-digit gains at Sierra Bullets offsets a slight decline at Black Diamond. Sales are expected to range between $63 and $64 million, up from $60.2 million in the third quarter of 2019....

October 21, 2020

Winnebago Industries (WGO) Surpasses Q4 Earnings and Revenue Estimates

Winnebago Industries came out with quarterly earnings of $1.45 per share, beating the Zacks Consensus Estimate of $0.90 per share. This compares to earnings of $1.01 per share a year ago. This quarterly report represents an earnings surprise of 61.11%. A quarter ago, it was expected that this recreational vehicle...