October 14, 2020

New Boardriders Financing Sparks Lawsuit

To help it navigate the pandemic, Boardriders received fresh capital that now has priority over all other debt. However, previous lenders that were not included in the new round are upset that the new debt has top-ranking collateral rights upon the old debt, totalling $450 million. The original lenders have...

October 14, 2020

Hillsound’s BTR Stool Finds Niche with Hunt Retailers

Vancouver, BC (October 14 , 2020) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a Rock) stool. Launched in early 2020 as a backpacking stool, the BTR has found a...

October 14, 2020

Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory

SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin,...

October 14, 2020

Kuju Coffee Joins the JAM Collective Client Roster

San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...

October 14, 2020

The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside

San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...

October 14, 2020

Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative

PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...

October 14, 2020

Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...

October 13, 2020

MEC will lay off 15 percent of its workforce and close 1 store

Despite a large effort to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed as the sale was green-lighted by the court. Read more on SNEWS.

October 13, 2020

VSSL Celebrates Tremendous Growth in Fifth Year of Operation

ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes at a time when the brand continues to experience significant...

October 12, 2020

Outdoor editors and publishers form Outdoor Media 4 Inclusion

A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Read more on SNEWS.