July 14, 2024

KÜHL Launches Episode Two of The Road Less Traveled Video Series and Baja Trip Giveaway

SALT LAKE CITY, Utah /OUTDOOR SPORTSWIRE/ - KÜHL, a premium independent outdoor brand, announces episode two of The Road Less Traveled video series: Baja Adventures, and coinciding trip and gear giveaway (July 14-22). In Episode Two: Baja Adventures, modern-day explorers Regi Domingo and Leopoldo A. Sanmiguel of Baja Adventures dedicate...

July 12, 2024

Deckers Brands Will Execute a Six-for-One Forward Stock Split

The Deckers Brands Board of Directors has approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of common stock and preferred stock to accommodate the split. SGB

July 12, 2024

RV sales nosedive across the board

Despite the RV manufacturing industry’s “cautiously optimistic” spin, there’s no magic in RV retail sales. Put simply, sales of new RVs are down across the board as RV consumers walk away from new rigs. According to the May 2024 report from industry number cruncher Statistical Surveys Inc., there are no winners...

July 12, 2024

How These Brands Are Chasing Olympic Gold in Paris and Beyond

U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...

July 11, 2024

JAM Collective to Lead North America PR for Craft Sportswear

SAN FRANCISCO (July 11, 2024) /OUTDOOR SPORTSWIRE/ - JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner. Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality...

July 11, 2024

Nite Ize Names The Alpine Cowboy Sales Agency To Handle Arkansas, Louisiana, Oklahoma and Texas

BOULDER – July 11, 2024 /OUTDOOR SPORTSWIRE/ - Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty...

July 11, 2024

Decathlon Launches Decathlon Pulse To Accelerate Its Impact And Expand Its Global Footprint

A fully-owned subsidiary of DECATHLON to explore new frontiers and drive additional long-term growth. An ambition to invest and partner with forward-thinking businesses and brands to accelerate and lead the change within the industry. Franck Vigo appointed Chief Executive Officer of DECATHLON PULSE, Barbara Martin Coppola, DECATHLON’s Global CEO, will...

July 11, 2024

IMBOX Protection, World’s Only In-Store Footwear Protection Technology, Expands in Asia, Partnering with Hong Kong-based Sports Retailer Sportshouse

DENMARK/HONG KONG/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world's only in-store footwear protection technology, is expanding its presence in Asia beginning July 9, 2024, partnering with Hong-Kong-based Sportshouse, a leading sports retailer with over 60 stores across Hong Kong. Sportshouse features a wide range of international brands, including Adidas, Asics, Hoka, Nike,...

July 11, 2024

Realtree Outdoors Celebrates Outdoor Channel’s 30th Anniversary

DENVER (July 11, 2024) /OUTDOOR SPORTSWIRE/ – In honor of the Outdoor Channel's 30th anniversary, two of the outdoor industry's most iconic figures, Bill Jordan and David Blanton of Realtree Outdoors, congratulate the outdoor television network. Their insightful exchange offers a deep dive into the evolution of outdoor television, the...

July 11, 2024

Crecera Brands Welcomes Visionary Leader Chip Coe as New CEO

Minneapolis, MN (July 11, 2024)/OUTDOOR SPORTSWIRE/ – The Board of Crecera Brands is pleased to announce the appointment of Chip Coe as the new Chief Executive Officer, effective immediately. This leadership change is part of Crecera's strategic pivot to optimize opportunities and help the firm navigate current sector headwinds, coming two...